French toymakers and stores will put an end to & # 39; sexist & # 39; stereotypes that target certain toys at girls or boys
Toy makers and stores will put an end to & # 39; sexist & # 39; stereotypes that target certain toys at girls or boys according to new French rules
- Traditional girl dolls accuse of lack of female representation in the technology sector
- Toy makers have now committed to the & # 39; balanced representation (of genders) & # 39;
- Economic Affairs Minister Agnes Pannier-Runacher led the campaign
- She threw the & # 39; insidious & # 39; message from the industry in recent years
Barbie astronauts, engineers and firefighters will soon be on the shelves in French toy stores as part of a government initiative to eliminate gender stereotypes.
Traditional girl dolls portraying women as domestic housewives are accused of lack of female representation in the technology sector.
As a remedy for this, the charter for & # 39; balanced representation of sexes in toys & # 39; signed by the government, the toy industry federation and the toy manufacturer association.
Minister of Economic Affairs, Agnes Pannier-Runacher, junior, who led the commitment, hurled the & # 39; insidious & # 39; message from the industry in recent years.
Barbie astronauts, engineers and firefighters will soon fly into shelves in French toy stores as part of a government initiative to eliminate gender stereotypes
To remedy this, the charter for & # 39; balanced representation of sexes in toys & # 39; signed by the government (center of economic affairs minister Agnes Pannier-Runacher), the toy industry federation and the toy manufacturers association
She said: & # 39; There are toys for girls that are generally very pink and generally very focused on domestic life, while toys for boys generally have a theme around construction, space travel and science and technology.
Traditional girl dolls depicting women as tame housewives
This message that jobs are gender-specific is being taken home from an early age, with the result that & # 39; very few women & # 39; enter science and technology, she added.
& # 39; If you go to a store to buy toys for your young niece or nephew, the first question is: & # 39; Is it for a girl or a boy? & # 39; and not: "Do they like to play outside? Do they like building games? Do they like to take care of a baby?"
As a result, although girls generally outperform boys in math and physics at school, girls are under-represented in the adult sector.
Pannier-Runachersaid: & # 39; Today, ten percent of coders are women, meaning that 90 percent of coders are men who design the algorithms of tomorrow.
In France's national research center, the CNRS, women represented only 38 percent of researchers in 2017 and less than a third of research managers. Women are more than half the French population.
In addition to changes in toy design, the charter also provides for manufacturers to adjust the way their products are advertised.
Pannier-Runacher said there will be retraining for toy store clerks so they can learn that & # 39; what is the child's potential and what they love & # 39 ;, & # 39; a baby in the arms of a little boy or a Meccano (kit) in the arms of a girl is also good.
She added: & # 39; A little girl may not want to be a princess. She may want to be a knight … and fight instead of confining herself to a castle where her friends drink tea. & # 39;
Pannier-Runacher tweeted a photo of the new charter together with Barbie dolls & # 39; you can be anything & # 39; dressed as an astronaut and robotics engineer.
Last year, Barbie maker Mattel announced a campaign to teach young girls not to buy sexist stereotypes.
The charter signed with the Ministry of Economy does not provide sanctions for non-compliance, Pannier-Runacher said, but companies get a reputation boost if they do
The charter signed with the Ministry of Economy does not provide sanctions for non-compliance, Pannier-Runacher said, but companies do get a reputation boost if they do.
The FJP federation said in a statement that it undertook & # 39; measurable & # 39; take steps to stimulate gender neutrality in toys.
Toys play a & # 39; fundamental & # 39; role in helping girls find their calling, Florence Barnier added, who leads the Elles Bougent (They Move) movement, which wants to boost the number of girls in the sciences.
She said: & # 39; If we don't give toys with scientific themes to young girls, they won't be able to see themselves in these jobs. & # 39;
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