Fox is trying to build a Masked Singer NFT community

Some TV studio would be the first to tie a major NFT project to a major show, and it turns out Fox – the company launches the MaskVerse, an NFT collection/game/thing that ties into The masked singer. Fox has shown an interest in doing NFT tie-ins before, but this one leans on a community aspect that we’ve seen other NFT projects use (sometimes with great success, other times to disaster). Fox also seems to want this project to become more of A Thing than the collectibles released by other TV shows.

The company says the first NFT for the show, which will be free and will give “special access” to the MaskVerse’s Discord, launches Wednesday (along with an episode of The masked singer). After that, people will be able to buy packs of NFTs to build collections, and in November Fox will add a game where players can vote on what will happen to the contestants in the game show. The prize for guessing right is the ability to buy even rarer NFT packs.

Fox says people can trade or sell their NFTs halfway through The masked singer season so that they can build complete collections. When you get a full collection of “Common Masks” you get access to even more exclusive digital items, according to the MaskVerse FAQ, as well as the possibility of real prizes (and presumably some additional influence in the Discord). The NFTs will initially only be available for purchase with credit cards or PayPal, but Fox says support for cryptocurrencies is coming “soon”. If you’re interested in the core blockchain technology the company uses to do all of this, the frequently asked questions goes pretty deep.

Fox has shown a lot of interest in doing show-based NFTs before, even announcing that it has set up a company called Blockchain Creative Labs to make that happen. It’s already been announced Krapopolis, a show created by Rick and Morty co-creator Dan Harmon who will be “completely curated on the Blockchain”. Instead of focusing on releasing content and related merch on the blockchain, it seems the MaskVerse is Fox trying to tap into a show with a pre-existing fan base to get people excited about NFT trading, NBA Top Shot style.

That’s not a surprising move with the recent hype around NFT communities like the Bored Ape Yacht Club or Pudgy Penguins, but it will be interesting to see if it succeeds – will the potential benefits be interesting enough to get The masked singer mainstream audience invested in an NFT game? Will NFT’s Promise Get Crypto People On The Show? It’s hard to say if either one is likely, but since Fox’s FAQ says the blockchain has an open event log, it should be relatively easy to see how many people are interested.