Fox has announced his upcoming animated comedy Krapopolis, from Rick and Morty creator Dan Harmon, will be “the very first animated series to be built entirely on the Blockchain”. The company plans to generate buzz for the show with its own brand new NFT company called Blockchain Creative Labs, THR reports.
Fox Entertainment CEO Charlie Collier told advertisers during his presentation on Monday that “as an advertiser-focused, artist-first and animation-obsessed company, Fox is going to take advertisers into the world of Blockchain-powered tokens, including NFTs.” It will launch a dedicated marketplace for Krapopolis, a show set in mythical Ancient Greece “around a flawed family of humans, gods and monsters who try to run one of the world’s first cities without killing each other.”
The marketplace will “manage and sell digital goods ranging from NFTs with unique character and background art and GIFs, as well as tokens that provide exclusive social experiences to engage and reward super fans,” said Fox. The show’s characters and artwork become NFT collectibles – because why get your show GIF made over the internet for free when you can sell them GIFs as NFTs?
NFTs from some well-known memes have proven lucrative for their creators, including Bad luck Brian, Grumpy cat, and Keyboard Cat. The image of Disaster Girl, whose real name is Zoe Roth, went for $ 500,000, and Nyan Cat creator Chris Torres sold that meme for nearly $ 600,000.
However, an entire show that will produce NFT ready content is a new spin on the idea and is counting on it Krapopolis become popular enough to attract bidders.