The founder of an Australian bikini brand has announced the shock closure of her popular line because she “doesn’t have time” to run it any longer.
Tahlia Skaines, who is from the Gold Coast but now lives in Bali, revealed she was “time poor” after buying a house that needed renovations while juggling several jobs.
The 29-year-old social media star launched her brand Skaines the Label in early 2022, but has since re-evaluated her priorities.
“Over the past few months I have sat down and evaluated where I am, what I am doing in life, what fulfills me and what makes me happy,” she said in a video.
‘I’ve known for a long time that I have very little time and so many things to do, that I have to do many different things.
‘Don’t get me wrong, I love my job and I feel very blessed and lucky to have this life and to do what I do.’
Despite this, being an influencer and managing her brand takes up too much of her day.
‘I’ve come to the conclusion that I don’t want to feel so rushed, busy, and chaotic, like I’m always wasting time, especially at this stage in my life.
Australian influencer Tahlia Skaines has announced the shock closure of her swimwear brand
The 29-year-old social media star launched her brand Skaines the Label in early 2022, but has since re-evaluated her priorities.
“When I was a little bit younger it was fine, but now I want to be calmer. I want to be more relaxed and calm.”
Ms Skaines apologised to her fans but said she had to put her career first.
‘Also, obviously from a financial standpoint as well, I considered what was the smartest thing to do because I’ve worked very hard in my career.
‘So I’m not going to continue with Skaines The Label, I’m very sorry if this might disappoint anyone… but I can’t do everything.’
Ms Skaines revealed she was “scared” to talk to her staff about the shocking decision, but that her workers “took it well” and she is pleased with how things have turned out.
Skaines the Label is not the first Australian brand to go under, with one small business owner on the brink of bankruptcy previously revealing how she was left speechless after an influencer quoted her nearly $100,000 to promote her brand.
The anonymous content creator quoted Prilla Bowen $82,000 for a TikTok that would highlight products from her swimwear brand Prilla Collective.
She joked that she almost fell out of her “damn chair” when she received the quote after reaching out to several influencers.
“I knew I was taking a big risk with this last one, but I felt really uncomfortable saying I had a small budget, so I just said ‘yeah, send me your prices,'” she said.
The influencer quoted Prilla Bowen $82,000 for a TikTok that would highlight products from her swimwear brand (pictured are two different models from a previous photo shoot)
‘I don’t have any kind of hate, I know this is people’s jobs, but I didn’t realize how much money influencers make.
“I’m not going to make that much money on my own swimwear business, let alone give it to an influencer. I’m out of my depth on this one.”
The influencer charged Bowen $53,180 for an Instagram feed post, $60,000 for an Instagram reel, and $33,490 for a five-frame Instagram story.
A TikTok video highlighting the brand would cost $83,580, while a post not highlighting swimwear would cost $48,630.
Ms Bowen contacted two other influencers in the hope they would be more affordable, but was unable to afford their fees.