The next big act for Tyler "Ninja" Blevins, the Fortnite star and Twitch streamer, is the main act of a music festival. Well, for the sake of clarity, it is both a music and a gaming festival, called a unique hybrid experience Metarama in Las Vegas. The event, which this morning unveiled its line-up, is curated by C3 Presents, the vast and experienced organization behind Chicago & Lollapalooza and its various international editions, as well as Texas & Austin City Limits festival. The website describes it as "a first-of-its-kind festival experience where the worlds of gaming, live music, e-sport, comedy, streaming, cosplay and more clash."
Ninja is the big act on the poster alongside his friend, superstar DJ and producer of electronic music Marshmello, an enthusiastic gambling fan who has staged a live concert from inside Epic Games & # 39; Fortnite and even transformed into one Fortnite skin players can buy and play as in-game. Ninja and Marshmello were also teammates for Epic & # 39; s first ever officially sanctioned Fortnite tournament during last year's E3, where they won the entire charity.
Marshmello, who still wears his distinctive helmet and keeps his identity under the wraps (though he does) identified as 27-year-old Chris Comstock), having a big year coming from last year's hit "Happier." After his record-breaking Fortnite appearance and merchandise tie-in, he has worked on major crossover hits with indie groups Chvrches and A Day To Remember. He now also has his own brand of real marshmallows. Headlining a gaming music hybrid festival seems to be a perfect match for the artist, especially in combination with Ninja and the crew of Fortnite streamers who have built up huge careers from the game.
Other big names in the line-up include Logic, Snoop Dog, Lil Yachty and Witt Lowry. On the game and YouTube side, creator Seán William McLoughlin, also known as & # 39; Jacksepticeye & # 39 ;, will be present alongside major Fortnite names like Ben "Dr. Lupo" Lupo, Imane "Pokimane" Anys, Jack "Courage" Dunlop, Nick "Nickmercs" Kolcheff, and Timothy "Timthetatman" Betar.
According to the Metarama festival page, the streamers broadcast "live from the festival grounds, and participants have the opportunity to participate in the streamer zone to play with them." There will also be game tournaments, live fairs for matches in between Overwatch League teams, drone racing, VR experiences and an on-site arcade. All the while there will be two main stages for the major music performances.
The festival takes place on October 19 and 20 at the location of Festival Grounds in the Las Vegas Strip. Tickets are now on sale for $ 150 for the weekend and at a reduced rate for groups. There are also VIP and other premium packages that offer meet-and-greets with streamers.
The whole thing sounds like a fascinating experiment in trying to bridge the cultures of gaming and music in the real world, now that it's clear that fans are significantly overlapping their online overlap. Beyond Marshmello, a number of participating music acts, such as Cray and Ducky, are great in gaming and streaming on Twitch. And Lil Yachty has been officially signed with e-sports organization Faze Clan. Even Snoop Dogg runs his own e-sports tournament organization appropriately called the Gangsta Gaming League.
Last year, Ninja debuted his own album produced in collaboration with the electronic music label Astralwerks, giving him a steady stream of songs from popular artists such as Tycho and Dillon Francis, which he can legally play in public without fear of infringing on copyright. "I am very enthusiastic about this project, first of all because I really love the music, but also because I think this is a new big step in bridging the gap between music artists and gamers," Ninja told EDM.com at the time. "Our worlds are becoming more connected and this feels like the next step – hopefully this can be the soundtrack for gaming."
Now, in October, it sounds like C3 is trying to bring all of this together in a massive gathering that will be part of an e-sports tournament, a music festival and part streaming and an extravaganza for YouTube video makers.