Fresh from a well-published split from Twitch, streamer Tyler "Ninja" Blevins today announced a partnership with Adidas. There are no shoes or clothing for sale at the moment, but in his Mixer stream, Blevins said, "I can't specifically say what's going on with Adidas, but use your imagination."
Clothing companies that make deals with gaming stars is a relatively new phenomenon. Nike signed a deal earlier this year to make sweaters for the League of Legends Pro League in China, which is expected to debut in 2019 League of Legends World championship in Paris in October. Champion and K-Swiss have also entered into clothing agreements with individual teams and players.
The collaboration with Adidas is far from Ninja & # 39; s first with a brand. He has been working with Samsung for a long time and has appeared in the company #TeamGalaxy advertising campaign, promoted the Galaxy S10 exclusive K-Pop theme Fortnite skin and emote, and opened one Samsung-made Fortnite "Offer fall" with a Galaxy Note 9 in it. Ninja also earns money with a number of other deals, including long-term Red Bull sponsorship, YouTube ads, and he is paid to play certain games, including a reported $ 1 million for playing EA's Apex Legends at the launch earlier this year. He has also just published a book.
In his Mixer stream, Ninja said that more details about the collaboration will be available soon.