Last season, one of the more curious additions to Fortnite was Guggimon, a terrifying-looking rabbit creature who also happened to be a virtual influencer with millions of followers on platforms like Instagram and TikTok. Guggimon was created by a company called Superplastic – which has worked with the likes of the Gorillaz before – and now it’s bringing another of its characters to the Battle Royale: Janky, a streetwear cat (I think?) Fortnite item shop from tonight.
It may seem like a strange combination, but FortniteIts ever-expanding metaverse is steadily spreading to just about every facet of pop culture, from sports to music to superheroes. With all that going on, some CG characters who team up with Gucci and do Christie’s NFT drops don’t feel so out of place. It’s also part of a growing trend of these virtual influencers moving beyond social networks to places like music videos, press conferences, and physical installations.