Three years after her shock departure from Netflix, Cindy Holland has decided on her next act.

The venerable content executive will join Sister, the production company launched by Elisabeth Murdoch, Stacey Snider and Jane Featherstone, as its new global CEO. She succeeds Snider, who announced his intention to step down earlier this year.

“I am delighted to join Sister at this exciting stage. The future is bright for well-positioned independent businesses and I love building and supporting successful teams,” Holland said in a statement. “For years I have admired Jane Featherstone, and am passionate about the forward-thinking spirit that Liz has nurtured at the Sister entertainment group. I’m excited to meet the entire team, along with Carolyn Strauss, who I’ve wanted to work with for a long time. I can’t wait to get started.”

In his new role, Holland will “set the strategic direction and oversee execution at Sister and its portfolio companies in the US and UK,” the company said in a statement.

Holland had been with Netflix for nearly two decades, first in its DVD licensing business and then spearheading its original content strategy with Ted Sarandos. He left in September 2020 when Sarandos elevated Bela Bajaria to lead Netflix’s global TV business.

Sister was launched in 2019, with the goal of producing content around the world for different platforms. His projects have included Chernobyl, London gangs and The power.

“Cindy has been a transformational leader in the industry for many years. She is the complete package: strategic, curious and focused on impact. Cindy is exactly the person who will help us take it to the next level, and I am looking forward to working together,” adds Murdoch.

Matt Belloni from Puck First reported the holland rental.