Ford reportedly suspends reservations for its Maverick hybrid pickup
Ford’s hot-in-demand 2022 Maverick pickup truck appears to be sold out, with The Wall Street Journal reporting that the automaker has taken the unusual step of suspending reservations.
Ford contacted its dealers to tell them it was suspending customer orders log reports. The company will resume orders for the plug-in hybrid truck this summer. A Ford executive also confirmed the unusual move in an interview with the newspaper, stating:
“We didn’t want to take more orders than we could build,” Dean Stoneley, Ford Trucks general manager, said in an interview. “We’re getting customers who might have bought a used car and are now buying the Maverick because it’s so affordable,” he said.
“There is overwhelming demand for Maverick – both hybrid and EcoBoost,” a Ford spokesperson said in a statement. “We are making the decision to stop taking new retail orders for the 2022 Ford Maverick from January 27 to focus on existing orders. Customers may still be able to purchase a Maverick on the lot from their local Ford dealer. We will start ordering the Maverick for 2023 in the summer.”
The Maverick’s affordability — the base model starts at $20,000 — and its gas-electric hybrid powertrain have made the truck highly sought after by American car buyers hungry for cheaper, more environmentally friendly vehicles.
Car prices for both new and used models are at an all-time high amid rising demand and tight supplies. The ongoing shortage of microchips is also helping to fuel shortages on dealers’ lots, further limiting options for buyers.
The average transaction price for a new car is now higher than the manufacturer’s suggested retail price: $45,872 versus $45,209, according to the most recent data from Edmunds.
Big trucks and SUVs, the biggest sellers in the US, help drive up that average price. Automakers have responded by also removing many entry-level models from their lineups, including low-cost sedans and smaller SUVs and crossovers. The Maverick was an outlier: a very affordable compact truck marketed to younger buyers and city dwellers.