Grocery chain Foodland has surpassed its biggest rivals Aldi, Woolworths and Coles to become the top-rated supermarket in Australia.
The independent supermarket, mainly located in South Australia, has conquered the top spot in CHOICESupermarket Satisfaction Survey in 2021 after 3,200 consumers voted for their favorite supermarket chain.
Shoppers were asked to rate the supermarkets against 19 different categories – including value for money, product quality, staff helpfulness, ease of locating items, checkout speed, store layout and stock availability.
Foodland took the top spot, followed by Drakes, Harris Farm Markets, Aldi, Costco, IGA, FoodWorks, Woolworths, Coles and the Friendly Grocer.
Grocery chain Foodland, mainly based in South Australia, sets itself apart from all major supermarket stores by claiming first place for the top-rated supermarket in Australia
Satisfaction with the supermarket in 2021
1. Foodland: 82%
2. Drakes: 79%
Harris Farm Markets: 78%
4. Aldi: 75%
5. Costco: 75%
6. IGA: 74%
7. FoodWorks: 72%
8. Woolworths: 71%
10. Friendly grocer: 67%
Foodland has the happiest customers after receiving a whopping 82 percent. The chain retained its title of top-rated supermarket for the second time in Choice’s survey, after taking first place in 2019 for the first time.
The supermarket was rated best on 14 of the 19 criteria – including range of available products and brands, ease of locating items, helpfulness of staff, speed of checkout, ease of self-service checkout, store appearance and layout.
Drakes finished in second place with a score of 79 percent.
The chain, which has more than 60 stores in South Australia and Queensland, was voted best for offering the quantity and availability of special offers and discounts, availability of staff for assistance and staff helpfulness.
Harris Farm Markets in New South Wales comes in third with a score of 78 percent for offering the best quality fresh produce and product availability – but the supermarket chain falls short in the parking convenience category.
What is Foodland?
Foodland is an independent supermarket chain mainly based in South Australia with some stores in Northern Territory.
There are 90 stores all over SA – with weekly catalogs of ‘hundreds of great specials’.
The chain prides itself on selling Foodland branded products made in Australia, more than half of which are made in South Australia itself – meaning there is no imported food in the supermarket’s exclusive label range.
The supermarket is rated best for:
- Range of products and brands available
- Availability of locally produced food products
- Inventory turnover (food products are within the best-before and best-before date)
- Product availability (shelves are filled with items as labeled)
- Opening hours
- Easy parking
- Easily find items you are looking for
- Helpfulness of staff (eg checkout, refund / exchange, assistance)
- Ease of use of shopping trolleys / baskets
- Checkout speed
- Availability of your preferred POS type (eg Self-service, staff assisted)
- Easy use of self-service checkout
- Shop appearance and layout
- Clarity of signage per unit price
Drakes, with more than 60 stores in South Australia and Queensland, finished in second place with a score of 79 percent
Drakes, an independent grocery store, was chosen best for offering quantity and availability of special offers and discounts, availability of staff for assistance, and helpfulness of staff
Closely followed in third place is Harris Farm Markets in New South Wales with a score of 78 percent for offering the best quality fresh produce and product availability – but the supermarket chain fell short in the ‘ease of parking’ category.
The three supermarket chains achieved the highest overall supermarket satisfaction scores. The trio also scored higher than their main rivals on several criteria, including a range of products and brands and the availability of locally sourced food.
ALDI was rated best in the value for money category as the supermarket continues to differentiate on price.
The German chain took fourth place, along with Costco after the duo scored 75 percent.
IGA / Supa IGA supermarket chain scored 74 percent, followed by FoodWorks at 72 percent.
ALDI was rated best in the value for money category as the supermarket continues to differentiate on price
Woolworths finished in eighth place with 71 percent, followed closely by Coles scoring 69 percent. Friendly Grocer completed the top 10 with 67 percent.
Coles and Woolworths scored above average for the availability of the desired type of cash register, the range of available products and brands and the ease of use of trolleys and baskets.
However, the only criterion for which the duopoly rated best was their opening hours. The two large supermarkets scored lower on all other criteria than at least some of their competitors.
Consumers were asked to rate their shopping experience at their go-to supermarkets on a seven-point scale, ranging from ‘excellent’ to ‘terrible’. The numbers were then converted into a percentage score.
In February and March 2021, a total of 3,182 Voice Your Choice members across Australia were surveyed.