From couples purchasing matching jewels to commemorate their love to cherished gifts marking a milestone, the stars of New York and Hollywood embraced a common theme at Thursday night’s party to mark the reopening of Tiffany & Co’s historic flagship. on Fifth Avenue: Something they gave or received in the jeweler’s iconic blue box is a memory they’ve never forgotten.
Tiffany & Co. owner LVMH didn’t skimp on any detail for the smashing party, which took place between two venues. Guests — including house ambassadors Gal Gadot, Anya Taylor-Joy, Tracee Ellis Ross, and Michael B. Jordan — walked off the red carpet to enter an event space adjacent to the store. There, Dom Pérignon and Hennessy XO brandy were among the food and drink offerings (both are owned by LVMH), while the entertainment was kicked off by Katy Perry, who was joined by another New York icon, the Radio City Music Hall Rockettes, while celebrity DJ Mark Ronson oversaw a playlist that kept the dance floor packed late into the night.
Many guests then chose to leave the party space to explore the 10 floors of the completely renovated Tiffany & Co. – recently dubbed “The Landmark” – an extensive project that took four years to complete and was overseen by architect and designer Peter Marino. On the ground floor, what was once a dark wood paneled interior has been transformed into a light and bright space, including oversized arched “windows” that are actually video installations depicting the surrounding city. Artworks are the focus of the renovation. On the ground floor is an overhead ‘Diamond Skylight’ installation by artist Hugh Hutton, while the back wall is dominated by a 1982 painting by Jean-Michel Basquiat, with a color that is unmistakably Tiffany’s signature shade of blue and previously was featured in the “About Love” ad campaign featuring Beyoncé and Jay-Z. Indeed, between both spaces, that color shared the spotlight with the event’s tony guest list.
The other common theme of the evening? A-listers walking the carpet, which was also made in Tiffany blue, were dressed to highlight the diamonds and gold they had borrowed for the evening. “(Stylist Karla Welch) and I were craving this Ferragamo look, and it was perfect for tonight because we felt like it would really hold the jewels,” Ross explained of her see-through bodysuit and black cady skirt from Ferragamo’s Fall 2023 collection, which she paired with a vintage gold necklace and bracelets from the archives of Tiffany & Co. The actress also didn’t hesitate when asked about a favorite Tiffany memory: “My first Tiffany piece was an Elsa Peretti kidney bean necklace that my mom (Diana Ross) gave me,” she said. “I used to visit this store as a teenager, because we lived nearby.”
Born and raised in New York City, designer Marc Jacobs also frequented Tiffany & Co.’s flagship store. “I used to come here a lot in the late ’70s and I was so in love with what Elsa Peretti was doing for Tiffany back then,” he said. “One day I saw these crystal cups, and I thought they were the most brilliant thing, the idea of taking what looked like a Dixie Cup and making it of fine crystal, how the most banal thing could be elevated to this luxurious object . I learned a certain aesthetic approach in the simple, beautiful things that Elsa Peretti made. It was educational and interesting and pushed me in a way.”
For Florence Pugh, the box may have resonated more than what was inside. “My very first boyfriend actually gave me my first Tiffany necklace, and I’ll never forget it,” the actress shared The Hollywood Reporter. “It was on my birthday and I never understood what the hype was because I had never had my own blue box. I remember finding it on the table – because he didn’t wrap it up, he just left it as the box – and I was just giddy, I didn’t care what the contents were. I still have the necklace and I still wear it.
Taylor-Joy, who was named ambassador with Ross in 2021, said her favorite memory came right after she appeared in her first Tiffany & Co. campaign. “I was able to get my mom some jewelry, which was really great,” she recalls THR. “Every time I get to give my parents something that comes from my work, it feels like a very proud moment for me.”
Brooches with motifs by Jean Schlumberger, famed Tiffany & Co. designer, were seen on several male attendees, including Jordan and Ronson, another native New Yorker who said he had attended Tiffany & Co. shopping and feeling really festive.”
Blake Lively, who paired her Brandon Maxwell vegan leather dress with a gold Elsa Peretti snake chain, said she couldn’t wait to visit the shop when she first moved to New York to star in Gossip Girl. “I grew up watching Breakfast at Tiffany’s – And home alone 2,” she said THR, laughing at the last mention. “You know, all those iconic New York moments. So I couldn’t wait to visit Tiffany when I got here, and it’s something I’ve never forgotten.”
Celebrity couples, meanwhile, offered up a variety of anecdotes rooted in romance. “After we were together for four or five months, we got matching signet rings from Tiffany,” said Brooklyn Beckham, along with his wife, Nicola Peltz Beckham. “I wore one with an N, and she wore one with a B, and those were our pledge rings.” Dylan Sprouse and fiancé Barbara Palvin talked about the matching bracelets she bought at Tiffany & Co. two years ago. bought, with Palvin calling them “a celebration of love.”
But Baz Luhrmann and wife Catherine Martin may have topped all couples stories: “When we did the amazing collaboration with Tiffany for (2013’s The Great Gatsby), we went into the archives to do research, which was really incredible,” explains the director. “Later on, we were lucky enough to get a lot of extraordinary Tiffany pieces, which we then gave to each other.”
Martin added, “We feel very fortunate to play even a small part in Tiffany’s history.”
Scroll on for more photos from the reopening of Tiffany & Co.’s The Landmark in New York, including snaps from Pharrell, Tiffany Haddish, Mark Wahlberg and The Rockettes: