If you are looking for ways to market your products and services to the masses in cost-effective ways, then posters are an unmistakable way to do the same. Posters are easy to make and also so cheap to distribute. It will let you target the specific geographical areas where your customers are based and also display your message at the high-traffic spots to make it noticeable. Poster marketing is not just for branding, but you can also earn a healthy return on investment from it. To achieve these goals at best, you may want to follow these five expert tips as we discuss here.
- Bigger ones are better
If you prefer to make larger posters, these may help grab the pedestrians’ attention and passerby drivers alike. These can also be viewed from a distance and understood at a glance, increasing the marketing range. Large posters may also make your brand log and message appear big, and you can have a larger-than-life brand image comparing to the competitors. For example, instead of a standard 11 x 17-inch promotional poster printing, you may go for a 24 x 36-inch if there are no space constrictions to create a bigger impact.
- Market better with premium paper
The premium quality poster papers are thicker and more durable. These can be highly resistant to tearing, and they are also coated with matter or glossy sheens. These will surely look more attractive and may stay clean. With these, you surely have a bigger potential to reach and impress more customers. By being more attractive, premium quality posters may also help reinforce the message that the poster’s quality will reflect the same way in the quality of the products and services you offer. Premium paper stocks like 100 lb. gloss cover or text, 16-point thick gloss cover, 13-point eco-friendly matte cover etc., are ideal to have a marketing punch that will put more light into your marketing campaigns.
- stick to the basics
Before printing the posters, you may try to design them at best by following the 40x40x20 rule. This means 40 per cent of the success is based on the distribution, 40 on the offer you put forth, and 20 on other things. You may try to ensure an attention-grabbing design where the headlines are important. You may also reveal the offer and try to back it up with the benefits. Also, try to include a catchy call to action to know what they need to do next. You may try to properly distribute with the poster a compelling offer or add-on benefits to the customers, which you should convey well.
- Distribute the content intelligently
Posters are no so cheap to print, so you can easily cover your print area without spending big. However, this does not mean that you need to fill every millimeter of the poster with content. To get the most out of the posters, you may take a strategic stance regarding how and where you can distribute the content.
When it comes to poster designing, it is advised to follow a minimalistic approach and use the white space well to convey your message the best way.