Fitness Ring Maker Oura Raises $ 100 Million

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Oura’s wearable technology ring. Oura.

The Series C funding round, led by The Chernin Group and Elysian Park (the investment arm of the Los Angeles Dodgers), brings the wearable technology company’s total funding to $ 148.3 million. To date, Oura has sold more than 500,000 of its wedding ring-sized rings that track wearers’ activity – including sleep, steps, heart rate and body temperature. This year, researchers at the University of California San Francisco tried to predict Covid-19 infections in health workers using Silicon Valley’s device of choice.

The ring is available in a variety of metals and price points ranging from a $ 299 silver piece to a $ 999 diamond-studded piece.