First pizza machine installed in Rome – but fans of the Italian staple aren’t happy

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Mamma mia, that’s fast food! Rome installs its first pizza machine and serves a margherita in just THREE minutes – but purists call the £4 dish ‘blasphemy’

  • Mr Pizza Go machine arrived in Rome’s Nomentano district a few weeks ago
  • The machine can produce approximately 900 small pizzas – including four types – per day and takes only three minutes to produce
  • On social media, many have made fun of a city where wood-fired pizza has been a staple meal for centuries before installing the big red machine
  • One suggested the dish served was ‘not pizza’, while another purist said the news pointed to the ‘end is near’

The news that the Italian capital has installed a vending machine that can conjure up its country’s favorite dish in just three minutes has been met with largely derision by pizza purists.

Ever since the first Mr Pizza Go machine arrived in Rome’s Nomentano district—promising four kinds of piping hot pizzas in just three minutes—the big red machine has attracted attention for all the wrong reasons a few weeks ago, with a pizza purist called his presence “blasphemy.”

The small pizzas produced, costing around £4 to £6, include a classic margherita, quattro stagioni (four cheese), diavola (hot) and a deeper pie topped with the Italian ham pancetta.

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Mr Pizza Go machine arrived a few weeks ago in the Nomentano district of Rome – and can produce up to 900 pizzas a day… but the presence of the red machine did not please purists

Promising four types of piping hot pizza in just three minutes, a classic margherita will set you back around £4

Promising four types of piping hot pizza in just three minutes, a classic margherita will set you back around £4

On social media, many have mocked a town where wood-fired pizza has been a favorite for centuries — saying the machine is 'sacrilege'

On social media, many have mocked a town where wood-fired pizza has been a favorite for centuries — saying the machine is ‘sacrilege’

The idea that a city associated with hand-thrown, wood-fired pizza that has been an Italian staple for centuries offers up to 900 pizzas a day through the new machine has been labeled “sacrilege” on social media.

@AndyEste0 suggested the pizza being served ‘looks like it’s been eaten before?’

Meanwhile, @resistor_s, responding to the New York Times story on the machine, said ‘I don’t see this having much impact on pizzeria sales in Italy!’

Another Twitter user suggested that the Italian pie neatly laid out after just three minutes is “not pizza,” while another said Rome had learned bad habits from the US, where vending machines serving everything from hot dogs to burgers and noodles, a regular seen at gas stations.

The machine is the brainchild of entrepreneur Massimo Bucolo – an Italian – who says the pizzas on offer are made with quality ingredients.

He said of his creation: ‘When I first saw the machine and heard how it works, I fell completely in love with it.

‘And so I did a lot of research and talked to a lot of food suppliers, to make sure the ingredients would be of the highest quality. People mock the product without having tried it.’

Some pizza fans defended the installation of the machine, with one Italian saying they were already commonplace across the country anyway.

@King_Hipp0 suggested Roman pizza wasn’t as good as pizza purists claimed, writing: ‘Pizza in Rome sucks, vending machine will be an improvement.’

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