Dairy producers are asking the public to boycott Coles amid claims that the supermarket will not comply with their request to increase the price of milk by 10 cents.
Joe Bradley, a dairy producer from Queensland, said that although the public has joined behind the struggling industry, Coles has not agreed to satisfy his request.
Woolworths agreed to raise the price of milk if they are followed by other supermarkets.
"What we're asking people today is if Coles does not support local dairy farmers, does not support Coles," Bradley told Sunrise on Tuesday.
"Do not buy in Coles, please, this is our only chance to survive."
Bradley said he can not understand why Coles will not participate to "make sure the dairy industry has a future."
Consumers have been asked to pay an additional 10 cents for milk to support farmers affected by the drought.
The Queensland Dairy Organization (QDO) has pressured supermarkets to abandon their range of $ per liter & # 39; to help save farms in distress.
The petition has called for an increase in the price and that processors such as Parmalat, Norco and Lion guarantee that the income is returned to the farmers.
"I would not get 10 cents at the farm gate, but it would be closer to six to seven cents back at a farm price," QDO president Brian Tessmann told ABC.
Robert Miller (left) has posted signs on the door of his dairy farm in Milton campaigning against cheap milk
Consumers have been asked to pay an extra 10 cents for milk to support farmers affected by the drought
"Farmers are really suffering and there are guys who have reached the limit of their ties and basically have said, 'Please, come and take my cows.'
Mr. Tessmann said: "It is the farmers who have suffered the drought and we have been blocked at $ 1 per liter as anchor of the price since 2011."
NSW farmer, Robert Miller, said the supermarket milk range "dollar per liter" It has harmed the industry more than the drought.
A campaign led by the Queensland Dairy Organization (QDO) has asked supermarkets to give up their range of $ per liter & # 39; to help save dairy farms in distress.
"The cost of milk, just to get the food alone, is $ 1.30 per liter," he said.
Miller has posted signs on the door of his dairy farm in Milton, in a campaign against cheap milk, which he says is "killing the farmers."
He has been forced to sell his cattle to China and Japan for the past seven years to keep his business afloat.
But, Miller said that traveling abroad is no longer a viable option.
I've had more than enough. I'm going bankrupt, "Miller said.
Miller said he believes that 50% of dairy producers will be bankrupt by Christmas.
The only salvation for farmers will come from an increase in prices or a cut to the drought, none of which seems likely in the near future
Their only salvation will come from a slump in prices or a break in the drought, none of which seems likely in the near future.
Earlier this year, the Australian Competition and Consumption Commission decided not to take action on dollar milk per liter.
ACCC Agriculture Commissioner Mick Keogh said there was no evidence that supermarkets were trying to manipulate the price of the farm by selling cheap milk.
"We understand that farmers are outraged because it devalues the work they do and the value of their product, but other than that, we think it's a bit of a distraction in terms of what's happening in the industry in general," Mr. Keogh in April of this year.
Daily Mail Australia contacted Coles and Woolworths to comment.