Around three months before the start of the Women’s World Cup in Australia and New Zealand (July 20 to August 20), FIFA is still in negotiations with German TV broadcasters about the broadcasting rights.
The bidding process has so far been unsuccessful, “since there have been no offers that recognize the true value of the world’s largest women’s football tournament,” said FIFA on Thursday in response to a “SID” request.
The world association confirmed that negotiations with “several potential suppliers” will continue. FIFA did not provide any more detailed information on the financial claims. However, the TV revenue is “all the more important” because it should be “reinvested in the development of women’s football,” it said.
FIFA referred to the statements made by President Gianni Infantino, who announced major investments in women’s football in March.
The German team’s European Championship games were broadcast on the public broadcasters ARD and ZDF last year. The final against England was the most-watched sports program in 2022 with an average audience of 17.9 million people on ARD.