Summer song! THE VOICE OF FEMME IN A NEW MUSIC VIDEO IS MAKING TONGUES WARING AT A CHILLI EATING CONTEST
She burst onto the scene with her debut album, Debutante, in 2016.
Now FEMME is back with their new single Fire with Fire released on the 2nd of July just in time for summer with an impressive new music video that will make your taste buds come alive.
The British pop star set her music video in an old-fashioned diner, directed by Ben Mahon as two patrons in cauldron suits go to battle in a chili-eating contest.
New Song: FEMME released their new single “Fire with Fire” on July 2nd
Like most of my best ideas, they usually come to me in the middle of the night deep in a cheese dream. With a habit of cooking big ideas around DIY budgets, I knew we had to find a clever way to get the heat into a video.
With that in mind, we’ve come to this miserable chili-eating competition. Director Ben took that initial idea and worked with it and I think together we’ve realized one of my best videos to date.”
Pop Idol: FEMME burst onto the scene with the release of her debut album ‘Debutante’ last year
“The song is about choosing to fight back and being up to the challenge, letting the world know you’re not about to fall apart — it’s trick and a little twisty. Just like this video.”
The track is a brassy, garage-infused tune reminiscent of Sweet Female Attitude or T2, FEMME comments, “‘Fire With Fire’ is about taking a challenge and choosing to fight. It celebrates adapting to your fears, staring straight into a barrel and telling the world you’re not about to go broke” .
Try this: Actors take on a chili-eating contest
YOUR TURN: FEMME SAYS: “The song is about choosing a fight and being up to the challenge, letting the world know you’re not about to fall apart — it’s trick and a little twisty. Just like this video”
“Fire With Fire” sees FEMME return to her indie and electro roots and denotes a pop star who has embraced all aspects of her talent and is in complete control. “I keep pushing myself to go somewhere new,” she explains.
“My writing process is to start with a beat, program a bass line… My production is so intertwined with my writing process, I wouldn’t be able to do it in that driver’s seat. It’s just that I’m flexing my muscles in a different direction.”
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DIY: With a habit of cooking big ideas around DIY budgets, I knew we had to find a clever way to get the heat into the video, says FEMME.
The track is the first single to be taken from FEMME until their untitled second album, which is set to be released in early 2018. Until then, there will be more singles and several live performances, most notably a headlining show in Heaven on December 6th.
“Fire With Fire” is now out on Tape Music. buy on Itunes.
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