& # 39; Our doors are open to everyone & # 39 ;: Old Navy promotes integration by changing the corresponding PURPLE logo in an effort to show people that they & # 39; red & # 39; or & # 39; blue & # 39; cannot split political ties
- Old Navy wants to remind Americans that they represent more than just their opposite blue (democrat) and red (republican) labels
- The San Francisco-based brand has also pledged to donate $ 25,000 to an anti-discrimination campaign
- The logo of the old navy, which is normally navy, will remain purple until July 4
- It has also released a purple version of its popular Flag Tee, which is released every year for Independence Day and is normally navy
The old navy urges people to set aside politics on this Independence Day, and remember that America is still & # 39; one nation, indivisible & # 39; is that may not be torn by & # 39; red & # 39; and & # 39; blue & # 39; political preferences.
In an effort to promote diversity and inclusion, the decades-old brand has made its distinctive marine logo purple – a colorful representation of what it means to mix blue and red.
& # 39; Old Navy brings a reminder that we are a nation, indivisible, undefined by the current labels of & # 39; red & # 39; and & # 39; blue & # 39;, & # 39; explained a statement from the fashion brand, adding that the company & # 39; a Purple 4th & # 39; celebrates from July to illustrate & # 39; what can happen if the emblematic colors red, white and blue of the flag come together. & # 39;
Purple Party: Old Navy is working to promote inclusion and diversity this Independence Day and has changed the color of the iconic logo to purple, merging & # 39; red & # 39; and & # 39; blue & # 39; political colors
Wear it with pride: the brand also releases a limited edition purple version of its iconic Flag Tee, first released when Old Navy was founded in 1994
& # 39; Purple July 4 is a tribute to what unites us – and a chance to celebrate inclusion with freedom and enjoyment for everyone – because somewhere in Old Navy there has never been anything special & # 39 ;, the statement added.
In addition to changing the logo, the brand also makes its debut with a purple version of the iconic Flag Tee, which is released every year in the distinctive navy hue in honor of Independence Day. In a nod to the founding year of the brand – 1994 – only 1,994 versions of the limited edition item will be released.
Although the brand is known for its special Four of July T-shirts, this is the first time that a purple style has been revealed; Since its debut in 1994, the garment has become a fashion phenomenon and the brand has reached the first clothing company that achieved sales of $ 1 billion in its first four years.
"One thing is certain, we will never believe that Old Navy can be a place where customers and communities feel at home – and do our best to make it that way," said Sonia Syngal, President and CEO of Old Navy.
& # 39; Our doors are open to everyone, and are also open to ideas, open to love, open to differences, open to dialogue and open to change. & # 39;
Purple and proud: the Old Navy logo turns purple until July 4 as part of the campaign to promote diversity
Including: the flagship store of the Times Square brand also received a purple makeover in time for the fourth of July
As part of the Purple Fourth of July campaign, the brand also opens a digital pop-up store with a series of purple pieces; the Times Square flagship store in New York City also gets a purple makeover.
On social media, OId Navy will promote an open conversation about belonging. According to the company, the 25 Days of Belonging series will look back on moments of inclusion and unity from the brand's history.
The campaign & # 39; Love is Love & # 39; (for Pride month) and & # 39; Size YES! & # 39; that will promote inclusion of size. The social media campaign will also refer to International Women's Day, where the almost 80 percent female employees of the brand are celebrated.
Fashion fans are encouraged to participate in the conversation by showing what is involved in their lives with the hashtag #belonginglookslike.
& # 39; One thing is certain, we will never believe that Old Navy can be a place where customers and communities feel connected – and do our best to achieve that & # 39 ;, said Sonia Syngal, former president and CEO of Old Navy in a release.
& # 39; Our doors are open to everyone and are also open to ideas, open to love, open to differences, open to dialogue and open to change, & # 39; Syngal added.
. (TagsToTranslate) Dailymail (t) femail