The person who manages W Magazine's Twitter account – which has 1.5 million followers – probably had to give some explanation today.
On September 26, the magazine shared a link to a story on Twitter, along with a photo of sisters Gigi and Bella Hadid posing with fellow model Alek Wek – but although Gigi and Bella were described as & # 39; beautiful in pink & # 39 , the tweet failed name-check industry veteran Alek, 42, who stood in the middle.
Fans certainly noticed it and many responded to the magazine slamming because they ignored the model
Overview: the W Magazine Twitter account, which has 1.5 million followers, was slammed in a message because the model Alek Wek, in the middle, was ignored
Industry legend: Alek Wek, pictured, & # 39; was discovered & # 39; as a teenager in South London and has been a runway and editorial model for 25 years
The South Sudanese-British model Alek has been modeling for high-profile brands and publications since she was discovered in South London at the age of 18.
Alek – who has worked with renowned brands such as Chanel, Gucci, Ralph Lauren, Marc Jacobs, Dior and Yves Saint Laurent – is often praised for her influence in the fashion and beauty industry.
In particular, Oprah Winfrey once said: & # 39; If (Alek) had been on the cover of a magazine when I was growing up, I would have had a different concept of who I was. & # 39;
So she is certainly known in the fashion industry, which made it all the more strange when the Twitter account of W Magazine did not recognize her presence on a photo.
The answers included a stunned person who simply struck: & # 39; Damn it, W! Damn damn damn. & # 39;
& # 39; There is someone else, & # 39; one said, while another wrote: & # 39; So you are not going to call the beautiful woman in the middle?! & # 39;
Ignorant: social media users wondered why W Magazine did not refer to Alek in their message while tagging Gigi and Bella
Another said: & # 39; I think the manicured beauty in the middle can just die …? & # 39;
The offensive message referred followers to a link on the W Magazine website, to a feature with the same title, which stated that Gigi and Bella were beautiful in pink.
Although the tweet was published via SocialFlow, a social media optimization platform that allows media publications and companies to schedule messages, it is most likely that they were manually edited in advance to include the social media handles of the Gigi, 24 and Bella, 22.
High-end fashion glossy W Magazine was previously owned by Conde Nast, until the sale in June to Surface Magazine.
When it was purchased, his old editor-in-chief Stefano Tonchi left.
Sara Moonves, daughter of former CBS chairman / CEO Les Moonves, replaced him at the top of the masthead and became the first female EIC in the magazine's 47-year history.
Backstage: Alek, 42, poses backstage during the Off-White show during Paris Fashion Week
Trio: Supermodels Alek, Bella and Gigi show off the wares of designer Virgil Abloh before the Off-White show
Runway walk: Alek went to the catwalk in a monochromatic fuchsia-pink appearance
The fact that Alek was not included in the post comes only a few weeks after another South Sudanese model was destroyed and embarrassed when an Australian magazine did an interview with her but used the image of another model.
When Adelaide, who grew up in Australia, Adut Akech, 19, appeared in the magazine Who in August, the publication accompanied her profile piece with a photo of model Flavia Lazarus.
Adut called the error & # 39; unacceptable and unforgivable & # 39; and said she felt that her & # 39; entire race was not respected & # 39 ;.
& # 39; With the article, they published a large photo that said it was me, but it was from another black girl, & # 39; she said in a statement. & # 39; Not only do I feel personally offended and not respected, but I also feel that my entire race has not been respected. & # 39;
& # 39; I feel that this would not have happened with a white model, & # 39; she said.
Top model: Adut Akech, pictured, said the & # 39; industry should do better & # 39; when a magazine took her interview with someone else's photo
& # 39; Racism & # 39 ;: the accident by the magazine Who was widely condemned and Adut said it & # 39; would not have happened to a white model & # 39;
Statement: After the incident, 19-year-old Adut issued a statement that she & # 39; upset, & # 39; angry & # 39; and & # 39; offended & # 39;
The problematic accident occurred around the same time that former refugee Adut had been given the honor of appearing on the edited September cover of British Vogue by Meghan Markle.
Covergirl: Adut was recently included in the September editorial of Meghan Markle of British Vogue (top left)
& # 39; This has upset me, this has made me angry … to me this is unacceptable and unforgivable under all circumstances, & # 39; she said about the confusion.
& # 39; For people in the industry this is not good and you should do it better, & # 39; she said.
In a statement, Who Magazine apologized for the blunder.
& # 39; Unfortunately, the agency that set up our interview with Adut Akech provided us with the wrong photo to accompany the piece, & # 39; said a spokesperson.
& # 39; Who spoke directly with Adut to explain how the error occurred and sincerely apologize.
& # 39; We also apologize to Flavia Lazarus for the printing error. & # 39;
The magazine also said they hoped the mistake would help create a discussion about diversity.
& # 39; Hopefully, because of more pressure from people, more people will talk about this problem in the industry and tackle it frontally. & # 39;
Catwalk Queen: Adut depicted while walking in the Isabel Marant Spring / Summer 2020 show during Paris Fashion Week
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