Internet stars KSI and Logan Paul were bombarded with Prime bottles by fans in Copenhagen as their drink launch got worse.
The YouTube duo were in the Danish capital as part of a promotional tour of Europe for the popular sports drink when the incident happened.
Having seen great success since its launch in 2022, both in the UK and the US, influencers have sought to grow their brand across the continent.
However, in typical fashion for the influencer duo, their Copenhagen launch was downright hectic after fans started throwing bottles of Prime at them.
In a video posted on TwitterUK-based creator KSI can be seen shouting “Drink Prime” before a loud cheer from the audience.
KSI (left) and Logan Paul (right) were targeted by fans in Copenhagen – who threw Prime bottles at the influencer duo
However, shortly after the internet star said those words, fans quickly started throwing drink bottles at the duo on stage.
While KSI and Paul were seen laughing during the incident, they also took cover for protection and were quickly removed from the scene.
A number of security guards rushed to cover the YouTubers as bottles were thrown in all directions.
The incident appears to have been taken in good humor by the creative duo, with a clip of the event appearing on Prime social pages shortly after.
As part of their European tour, the duo were in Munich on June 24, before heading to Barcelona a day later and, finally, arriving in Denmark on Tuesday.
Despite the pandemonium, KSI and Paul are due to hold an event in Oslo on the same day as the final leg of their European tour.
Launched in January 2022, PRIME has quickly become one of the most popular drinks in the world, with fans in some areas even queuing outside supermarkets overnight to try and get their hands on a bottle.
Led by former in-ring rivals KSI and Logan Paul, the brand received significant exposure through their various exploits, including KSI donning a full-size PRIME jumpsuit during Paul’s match with Seth Rollins at Wrestlemania 39 in April. .
In July last year, PRIME became Arsenal’s “official hydration drink”, with longtime Gunners fan KSI calling the partnership a “dream come true”.
PRIME was also recently named the UFC’s “global sports drink”, with Logan’s brother Jake Paul later publicly questioning whether the revenue generated from the sponsorship would benefit the fighters or just the organization.
British star KSI could sign a dodge sign to cover up as fans started throwing bottles on stage
Recently, Spanish giants Barcelona reportedly signed a deal to introduce PRIME as the club’s new energy drink sponsor for the upcoming season.
The Blaugrana had previously been linked with sports drink giant Gatorade, owned by PepsiCo.
However, the sponsorship deal is due to expire at the end of this month and the club have reportedly decided to go in a new direction for the 2023-24 campaign.
According to a report by the Spanish publication Mundo DeportivoPRIME will be the official energy drink sponsor of the LaLiga champion.
British YouTuber KSI came under scrutiny in April – and was forced to put his online content creation on hold – after he used a racial slur in a YouTube video.
KSI started his career on YouTube before entering the boxing ring and eventually launching the sports drink company “Prime”.
A video from Sidemen Sunday saw the troupe of internet personalities take on a ‘countdown challenge’ in which they try to come up with a nine-letter word as seen on the Channel 4 show.
KSI, whose team called themselves ‘N******’, struggled to come up with a word before offering one that offended – adding: ‘We need points and I don’t want not say that maliciously.”
The YouTuber suggested “P***” while trying to find the longest nine-letter word. Other members of the Sidemen burst out laughing.
KSI – which stands for “Knowledge, Strength, Integrity” – later took to Twitter to apologize for the words used in the video, which has since been deleted.
He said: ‘I want to apologize for saying a racial slur in a recent Sidemen video.
“There is no excuse, no matter the circumstances, I shouldn’t have said it and I’m sorry. I’ve always told my audience that they shouldn’t worship me or put me on a pedestal because I’m human.
“I’m not perfect, I’m going to mess up my life, and lately I’ve messed up a lot.
“So I’ve decided that I’m just going to take a break from social media for a while.”