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Fans slam ‘distasteful’ and ‘quite shocking’ advert featuring the late Shane Warne

Fans criticize ‘tacky’ and ‘quite shocking’ ad showing the late Shane Warne during Sky Sports’ coverage of the third Test between England and New Zealand

  • An old ad featuring Shane Warne is still shown on TV coverage of cricket
  • Warne’s death at age 52 in March sent shockwaves through global sport
  • One viewer said it was “inappropriate” and “tasteless” to broadcast the ad

Fans on social media have criticized a ‘tacky’ ad featuring the late Australian cricketing legend Shane Warne during the third Test between England and New Zealand.

Warne, whose death in March at age 52 caused widespread grief within the sport and beyond, is one of the ex-players featured in an ad for Advanced Hair Studio.

It has been regularly broadcast in television coverage of England’s match against New Zealand at Headingley.

An ad featuring the late Shane Warne is still shown on Sky's cricket coverage

An ad featuring the late Shane Warne is still shown on Sky’s cricket coverage

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Social media fans have been outraged by Advanced Hair Studio's ad

Social media fans have been outraged by Advanced Hair Studio’s ad

Viewers have taken to Twitter to express their outrage and unease at the ad, which one fan called “pretty shocking.”

“Do you really think it’s appropriate to run ads featuring the late Shane Warne during the test match? Bit distasteful in my eyes,” wrote another.

A third said: ‘I don’t feel comfortable with Shane Warne still being used to promote products. Hopefully his family will get paid for it.”

Another fan said the ad “doesn’t sit well with me,” while one directed his anger at the company Advanced Hair Studio.

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“They are not satisfied with using images of Graham Gooch that must be 20 years old, they still use the support of the late great Shane Warne. Feels a little weird,” they said.

Others wondered why the ad had not been removed or replaced with an ad without Warne, who is regarded as one of the greatest Australian athletes of all time.

Why is the dory (sic) missed Shane Warne still used in the hair transplant ad. Pretty shocking,” one person wrote.

Warne died on March 4 while on holiday on the Thai island of Koh Samui from a suspected heart attack.

Warne's death in March at the age of 52 sent a shockwave through the sports world

Warne’s death in March at the age of 52 sent a shockwave through the sports world

The respected leg spinner took a well-deserved three-month break after promises of commentary both in the UK and Australia.

Sky Sports broadcast a series of tributes to Warne during the first England-New Zealand Test at Lord’s, while the main commentary box in the home of cricket is also named after the Australian.

On March 30, a state memorial was held for Warne in his home city of Melbourne.

Warne’s manager and friends have described an upcoming unauthorized biopic of the late cricket legend’s life as “discouraging” and “despicable”, with the former threatening legal action against Channel Nine.

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