Fans appeared to be thrilled on social media on Monday following the news that Ariana Grande had cut her professional ties with manager Scooter Braun after 10 years.
Grande, 30, decided on Monday to break off her business relationship with 42-year-old Braun and his company SB Projects. Billboard reported, after a decade of six albums she released.
The social media feedback seemed to support the Positions artist in her business decision — which came as Demi Lovato also parted ways with Braun — with many citing Braun getting a reward following his controversial 2019 purchase of Taylor Swift’s master recordings.
The bar pauses in the middle of Taylor Swift’s trivia night to announce that Ariana Grande has been added to the list of stars dropping Scooter Braun to cheers and applause. I love it here,” said one user.
Another quoted a Swift lyric from her 2022 song Karma that read “KARMA’S GONNA TRACK YOU DOWN, STEP BY STEP FROM CITY TO CITY.”

The latest: Fans appeared to rejoice on social media on Monday following the news that Ariana Grande, 30, had cut her professional ties with manager Scooter Braun, 42, after 10 years
One user said, “He’s done, Karma favors Taylor.”
Another user defended Braun by saying, “Karma for? Buying Taylor’s songs was just business and she ended up on the better side of the stick anyway, it’s not that deep.”
One user said Braun will be ‘out of work soon’ while another commented ‘Scooter is losing all its customers oh I never thought I’d see this day coming.’
A fan shared a meme of Swift snacks with the caption, “THE EVIL HAS BEEN DEFEATED.”
Some social media users speculated that Grande and Lovato’s firing from Braun’s management company could herald bad news on the horizon for the music executive.
“All his customers are leaving him, so something is up,” said one user. They all seem to jump ship before the bad press dies down. Does anyone have any idea what it could be?’
Another speculated, “I wonder what’s going on…”




The feedback seemed to support Grande in her decision, with many citing Braun getting a reward after his controversial 2019 purchase of Taylor Swift’s master recordings.

Braun and Scott Borchetta, CEO of Big Machine Records, were photographed in June 2019 in Montecito, California after working out a deal for Taylor Swift’s master recordings

A fan defended Braun, noting that Swift’s career is fine since selling her masters in 2019



Some fans saw the value of Grande’s departure from Braun’s company as a potential collaboration with Swift in the future

Speculating that Braun just wasn’t the manager he was in his prime, one fan posted an image of Shaquille O’Neal in his final NBA season playing for the Boston Celtics.


Some social media users speculated that Grande and Lovato’s firing from Braun’s management company could herald bad news on the horizon for the music executive
One fan speculated that Braun just wasn’t the manager he was in his prime, and posted a photo of Shaquille O’Neal in his final NBA season playing for the Boston Celtics.
Some fans saw the value of Grande’s departure from Braun’s company as a potential collaboration with Swift in the future.
One user said that “Now that Ariana Grande has fired Scooter Braun, can we finally get the Tayriana collab?”
Said another fan, “WE’VE ALL BEEN TAYRIANA COLLAB COMING GG.”
One fan predicted, “Ariana Grande and Taylor Swift are going to work together now that Ariana has fired her manager, Scooter Braun.”
Under Braun’s direction, Grande had released six studio albums: 2013’s Yours Truly, 2014’s My Everything, 2016’s Dangerous Woman, 2018’s Sweetener, 2019’s Thank U, Next, and 2020’s Positions.