The co-founders of PrettyLittleThing have joined forces to create their “long-standing ambition”: an interior design company called Kamani Rossar.
Unlike fast fashion clothing aimed at budget shoppers, the Kamani brothers, from Manchester, have targeted the upper echelons of society with their latest venture.
Operating from offices in the UK and Dubai, Umar, 36, and Adam, 34, have teamed up with interior designer Rob Rosser to provide design services to luxury clients in their first major venture since PrettyLittleThing.
They formed PrettyLittleThing in 2012 after witnessing their father’s success with Boohoo, which he co-founded, but they both sold their stakes to him in 2020 and Umar stepped down as chief executive.
Now, the brothers have undertaken initial interior design projects and have shared computer renderings of their design of an entertainment space in a family home and a yacht, as well as a lobby space for a “leading hotel” that they commissioned.
The co-founders of PrettyLittleThing have announced a look at their new interiors company, Kamani Rossar.
Kamani Rossar will serve luxury clients including commercial, residential and industrial buildings in Manchester, Mumbai and New York City.
Adam Kamani said: ‘It has been a long-standing ambition to make bespoke luxury interior design one of our commercial offerings. I’ve always admired Rob’s work, so I’m very happy that we’re partnering with him on Kamani Rossar.
“Our ambition to be recognized globally as the leading authority on interiors, architecture and development is moving full steam ahead.”
Umar and Adam, from Manchester, are sons of billionaire Boohoo founder Mahmud Kamani.
In 2012, Umar and his brother Adam co-founded PrettyLittleThing, and their company now enjoys endorsements from a host of celebrities, including Khloe Kardahsian, Hayley Bieber, Little Mix, Nicole Scherzinger and Paris Hilton.
Before founding his company, Umar was an amateur boxer, who previously confessed that he only cared about partying and chasing women.
The businessman leads a very glamorous lifestyle, full of trips abroad, flashy cars and dazzling accessories, which he regularly photographs and fills his Instagram account with.
One day he’s “recharging his vitamin D” in the infinity pool at the luxury Monastero Santa Rosa hotel in Italy, where a sea-view suite will set him back almost £3,000 a night.
The luxury company, co-founded by Adam and Umar Kamani, has shown designs for a “leading” hotel (pictured)
It’s her next big business venture since launching PrettyLittleThing in 2012 (pictured: Adam (left) and Umar (right)
The next, he’s behind the wheel of a Riva yacht cruising along the Amalfi Coast before posing on the bonnet of his £264,000 Rolls-Royce Dawn in Beverly Hills.
You can also find him behind the wheel of his £300,000 Lamborghini Aventador roadster or the coupe version with personalized number plate. For tougher trips, he has two Hummers and a £92,000 customized Mercedes G-Class.
He is often seen having lunch at Nobu in Malibu, California, wearing a pair of £450 Gucci sneakers and a gold Rolex on his arm.
He hangs out with rapper P Diddy at the Grammys and Kylie Jenner at the Coachella music festival in California. All events, naturally, are recorded on her smartphone, which at one point had a £790 Louis Vuitton case.
“A lot of these people are my friends,” he said of his celebrity circle. “Will.I.Am is a very good mate, we FaceTime almost every day, as does P Diddy.”
And such is his self-confidence that when he wanted to launch PLT in the United States four years ago, he offered a six-figure sum to reality TV star Kylie Jenner, Kim Kardashian’s half-sister, to appear in one of his £15 . orange dresses
“It’s all about hurry,” he previously admitted. “I knew I wanted to be in those circles because I’m obsessed with power.”
The power duly came. Kylie Jenner’s coup caused her sales to increase tenfold and allowed her to buy a seven-bedroom mansion in the Hollywood Hills, complete with a basketball court.
His five-year plan, he previously said, is to “make as much money as possible” and escape his father’s shadow, admitting that half the reason Mahmud helped him found PrettyLittleThing was to “take me down the road.” correct”.
“I’m a rich man’s son and that’s not what I want to be,” he said. —So yes, I have something to prove. I want to be the rich man. I want to be the successful person.’ And he added: “If you’re going to compete, I’d rather it stay in the family.”
In 2019, society bible Tatler named Umar the eighth most eligible bachelor, alongside the Duke of Roxburghe and former One Direction star Harry Styles.
Umar and his fiancée Nada made their first public appearance together in March 2020, a month after going Instagram official, and the couple attended the Yeezy season 8 show during the Kanye West brand’s Paris Fashion Week .
In 2006, Umar began working as a manager at a family fashion business, while attending theater school. He then went on to study international business at Manchester Metropolitan University.
Mahmud’s father Abdullah moved the family to Kenya, where many Indian families had prospered under the British Empire.
From rags to riches: How PrettyLittleThing founder Umar Kamani’s family went from a Manchester market stall to a multi-million pound business
They are responsible for PrettyLittleThing and Boohoo, but the Kamani family’s story is one of rags to riches after they went from running a market stall in Manchester to founding a multimillion-dollar fashion empire.
Abdullah, the father of Indian immigrant Mahmud Kamani, went to school with Mahatma Gandhi in Gujurat, India. He moved the family to Kenya, where many Indian families had prospered under the British Empire.
Mahmud, 56, whose son is Umar Kamani, was born there in 1964, but four years later the Kamanis were forced to flee to Britain due to growing unrest and draconian labor laws that favored native Kenyans.
They settled in Manchester, where entrepreneur Abdullah sold bags from a market stall to feed his family, before investing in property and founding wholesale textile company Pinstripe, where Mahmud worked, using family connections in India to source clothing.
By the early 2000s, the company was selling almost £50m worth of clothing a year to British high street brands such as New Look, Primark and Philip Green’s Topshop.
Mahmud Kamani with his wife, his parents and his sons Adam and Umar. They are responsible for PrettyLittleThing and Boohoo, but the Kamani family’s story is one of rags to riches after they went from running a market stall in Manchester to founding a multimillion-dollar fashion empire.
Sensing the potential of the internet’s growth, Mahmud set up his online retailer Boohoo in 2006, which would offer his own brand fashion at rock-bottom prices, starting with just three employees and operating from a warehouse in Manchester.
Today it has a workforce of over 2,900 people, with teams in Manchester, Burnley, London, New York and Los Angeles, as well as celebrity champions such as Little Mix and Tallia Storm.
Mahmud, who used to drive a van delivering clothes for his father and sold clothes at the family market stall, is married to Aisha, who is regularly seen sharing the benefits of the family fortune on Instagram.
Elsewhere, through a succession of shrewd business deals, it has snapped up troubled high street brands including Oasis, Warehouse and Debenhams.
In 2006, the couple’s son, Umar Kamani, began working in the family business as a director, while attending drama school. He then went on to study international business at Manchester Metropolitan University.
In 2012, he and his brother Adam co-funded PrettyLittleThing after witnessing the phenomenal success of Boohoo, and reported turnover of £374 million in 2018. By 2022, the company is expected to be worth around £2.1 billion.
Meanwhile, Boohoo Group bought a 34 per cent stake in PLT for £269.8 million in May 2020. PrettyLittleThing employs more than 300 people and counts singers Miley Cyrus, Rita Ora and Nicki among its fans Minaj.
Very close: Umar and Mahmud are pictured with (from left to right) Adam Kamani, Charlotte Kamani, Aisha Kamani and Samir Kamani.
The brand opened a flagship store in Los Angeles in 2016 and Kylie Jenner attended the launch party. After the reality star wore one of the brand’s dresses in 2016, total sales increased by 400 percent.
Meanwhile, Adam Kamani is Umar’s younger brother and works on brands Boohoo, Pretty Little Thing and Nasty Gal.
In September 2017, he married Charlotte McHale in what was dubbed the most lavish wedding of the summer before treating his bride to a £1million honeymoon in Africa.
Samir Kamani is Aisha and Mahmud’s third child and runs proceedings at BoohooMan. His Instagram account is filled with various celebrities as he poses alongside the likes of Paris Hilton, Kourtney Kardashian and Joe Jonas.
Mahmud was born there in 1964, but four years later the Kamanis were forced to flee to Britain due to growing unrest and draconian labor laws that favored native Kenyans.
They settled in Manchester, where entrepreneur Abdullah sold bags from a market stall to feed his family, before investing in property and founding wholesale textile company Pinstripe, where Mahmud worked, using family connections in India to source clothing.
By the early 2000s the company was selling almost £50m worth of clothing a year to High Street names such as New Look, Primark and Philip Green’s Topshop.
Sensing the potential of the internet’s growth, Mahmud set up his online retailer in 2006 that would offer his own brand fashion at rock-bottom prices, starting with just three employees and operating from a warehouse in Manchester.