Facebook's new terms of service explain how ads are targeted

Facebook has published new service conditions, more details about content deletions, advertising targeting and intellectual property rights of users. According to Facebook, the new conditions are not a change in the way the platform functions, but are aimed at giving users a clearer picture of the platform. The new conditions take effect on July 31.


Much of the updated language is the result of specific work with European regulators, a Facebook representative said The edge. "Several of the updates are the result of our work with the European Consumer Protection Cooperation Network (a division of the European Commission)," said the representative. Facebook works with the European group was announced in Apriland the company agreed to publicly change the terms and conditions before the end of June.

"Other (updates) are based on input from ongoing discussions with regulators, policy makers and consumer protection experts around the world," the representative continued.

As stated earlier, the terms of service contain various reasons why content may violate Facebook standards. Although the new version content in particular deletes & # 39; content & # 39; or & # 39; limited & # 39; makes, presumably in a nod to Facebook's new focus on limiting reach.

Another extensive section explains when and how Facebook & # 39; s new appeal and review process can be invoked:

If we remove content that you have shared in violation of our Community Standards, we will let you know what options you have to request a new review unless you violate these Terms or repeatedly or if this exposes us or others to legal liability; harm our community of users; compromise or disrupt the integrity or operation of our services, systems or products; where we are limited due to technical limitations; or where we are prohibited from doing so for legal reasons.

This is quite complicated, but it goes a long way to explaining the overlapping requirements for when a moderation decision can be announced and appealed. Facebook is often subject to a legal Gag order in criminal cases. Full disclosure and attraction can also pose security issues if a certain piece of content is removed for exploiting technical vulnerabilities on Facebook.

The new terms also make it clear that users remain the owners of photos and other content uploaded to Facebook. Facebook only claims the right to display that content in connection with Facebook products, a right that the company gives up if an account is deleted. The new terms also cover much more detail about how Facebook uses personal information to target advertisements, which is a sore spot in a number of congress hearings.


"We do not sell your personal data", is the section. "We allow advertisers to tell us things such as their business purpose and the type of audience they want to see their ads (for example, people between the ages of 18 and 35 who love cycling). Then we show their ads to people who might be interested "

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