Facebook’s new professional profiles allow creators to unlock audience growth tools

Facebook is roll out professional mode for profiles, allowing creators to take advantage of additional monetization tools. The new mode also gives creators access to features that help track their audience growth, something previously only available with Pages.

Enabling Professional Mode allows creators to participate in the Reels Play bonus program. Reels, Instagram’s short-term video feature, became available on Facebook in September. The bonus program allows creators to earn up to $35,000 per month, all depending on the number of views their reels generate. However, not all creators are eligible for the program – it is currently invite-only and creators must meet Meta’s Affiliate Monetization Policy qualify.

Additionally, Facebook says it’s working on more advanced role editing features, such as an easier way to create a role that consists of multiple clips, as well as the ability to save your role as a draft while you’re editing it. . The platform is also considering extending the Reels length limit from 30 seconds to one minute on Facebook, as only Instagram currently supports one-minute Reels.

Professional mode unlocks a dashboard for audience insights.
Photo: Facebook

Outside of Reels, Professional mode also unlocks audience, post, and profile insights, which allow creators to track all activity on their profile. Creators can view the total number of shares, comments, and reactions their posts have received, and can also see how their number of followers has changed over time.

As with Pages, turning on professional mode makes any content you post public and means anyone can view your profile and start following you. However, Meta says you can still choose to make certain posts visible only to friends. Professional mode is only available in the US for now, but Meta says it will be coming to more countries “in the coming months.”

just yesterday, Facebook introduced the Star shop, a special star buying website – otherwise known as the virtual currency that users can buy with real money and use to tip creators. While Stars are available for purchase in the Facebook app, the Stars are offered at a discounted price on Facebook’s new store. The platform may be trying to entice users to buy Stars from its web-based Stars store, likely to circumvent the 30 percent commission Apple takes for purchases in third-party apps on iOS.