Facebook visits have been cut by almost half in the last two years, and younger Internet users have joined rival YouTube, a market research study revealed.
The video platform owned by Google could soon take away the number two position of the social network, second only to its parent company.
Facebook has seen a significant drop in monthly visits to the site, plummeting 3.8 billion visits from 8.5 billion to 4.7 billion in the last two years.
While the traffic of Facebook's mobile application has grown steadily during that period, it has not been enough to fill the gap, experts say.
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Visits to Facebook have been cut almost in half in the last two years and younger users have flocked to rival YouTube, according to a market research study. The Google-owned video sharing site could soon snatch the number two from the social network
The findings were made by the London-based market research firm SimilarWeb, which analyzed the web traffic of the five major US websites: Google, Facebook, YouTube, Yahoo and Amazon.
He analyzed the changing online landscape and some of the recent browsing patterns that have emerged.
They discovered that Google still retains a great advantage, reflecting its continued dominance and the central role of the search in online life.
Although the traffic of your website has decreased in the last two years, SimilarWeb researchers believe that this is due to Google visits that move from the website to applications and voice search through the various smart devices of the company.
However, Facebook's fortunes reflect a "paradigm shift", according to the company, with users less focused on the site itself.
Facebook has seen a massive fall in monthly visits to the page, from 8.5 billion to 4.7 billion. This graph shows the number of monthly visits to the five main sites in the US. UU
While the application's traffic has grown during that time, it has not been enough to fill the gap, experts say. This graph shows the companies within the top five with the highest probability of overtaking each other
WHAT THE MARKETS INVESTIGATED ABOUT THE CHANGING LANDSCAPE ONLINE?
The market research firm SimilarWeb, based in London, analyzed the web traffic of the five major US sites. UU Google, Facebook, YouTube, Yahoo and Amazon in the last two years.
Google retains a great advantage, reflecting its continued dominance and the central role of the search in online life.
Its traffic has decreased in the last two years, but SimilarWeb believes that this is due to Google visits that were moved from the website to applications and voice search through the various smart devices of the company.
Visits to Facebook have been cut in half, while Facebook application numbers are high and growing, as well as Instagram and Messenger.
Traffic to YouTube.com has increased, in addition to audience increases on other platforms such as your application and Chromecast.
This reflects the growing dominance and emergence of the video sharing site as primary entertainment and source of information for the younger generation, says SimilarWeb,
Traffic to YouTube.com has increased, in addition to viewer increases on other platforms, including the smartphone and tablet app, as well as Chromecast dongle streaming.
This reflects the growing dominance and emergence of the video sharing site as primary entertainment and source of information for the younger generation, says SimilarWeb.
It also marks a growing preference among consumers for video instead of written content.
About the results, Dr. Stephen Kraus, chief analyst of the company, said: "For several years, the five most important sites in the United States have remained stable, we are now on the verge of a paradigm shift.
"Our projections show that soon YouTube traffic will surpass Facebook to become number two, and Amazon traffic will soon overtake Yahoo to become number four.
"If current trends continue, both changes will probably occur in the next two or three months."
The program is part of Facebook's latest commitment to the original programs, as it tries to compete for audiences with artists such as Netflix and YouTube (stock image) online.
Although the visits to the emblematic website of Facebook in the USA. UU They have diminished, their entire network continues to grow.
The numbers of users of the Facebook application are high and growing, says SimilarWeb, as well as Instagram and Messenger.
Users of the Android Instagram app, for example, now have an average of 56 minutes per day in the application, compared to 27 minutes a year ago, according to the company.
This transition reflects how Facebook focuses, not only on the growth of its main site, but on expanding its entire ecosystem.