Facebook doubts & # 39; why am I seeing this ad? & # 39; function to display more info and make it easier to understand, trying to make more & # 39; transparent & # 39; to be about your data
- Facebook users can view even more information about the advertisements they offer
- Changes indicate where advertising data comes from, including specific websites and pages
- New detail also shows users which companies they have added to lists
- They can also see if they have received an addition as a result
- Further changes a series of privacy and security initiatives from the company
Facebook users interested in how the platform targets ads that appear in their feed receive an extra dose of transparency.
Added options give even more detail to curious users when they click on the & # 39; Why do I see this ad? & # 39; button in an attempt to penetrate the platform with a highly desired transparency.
& # 39; Previously: & # 39; Why do I see this ad? & # 39; highlighted one or two of the most relevant reasons, such as demographic information or that you may have visited a website, & # 39; reads a blog post from Sreethu Thulasi, a product manager at Facebook.
Although many Facebook users have left the platform after a number of scandals, it is unclear what effect extra privacy will have on those who are still
& # 39; Now you see more detailed targeting, including the interests or categories that match a specific ad. & # 39;
According to Facebook, users can not only see why an ad is being displayed, but also explain how that data was collected, such as which website or page they would like to generate the connection.
To go to this page, a user must click on an ellipse at the top of an ad and then navigate to & # 39; Why do I see this ad? & # 39;
Facebook also gives users information about which advertisers they have in their cross hairs.
By diving on the Facebook Advertising Preferences tab, users can see which advertisers have added them to lists and also whether or not they have used that list for marketing material.
& # 39; A fitness studio that has uploaded a list of customer emails and used it for advertising can be displayed in this section & # 39 ;, is the blog post.
Facebook now displays more information about what is being done with your data
To go to this page, a user can click on & # 39; Advertisers and Companies & # 39; on the page & # 39; Ad Preferences & # 39; to display a list of & # 39; companies that have uploaded and shared a list of your info & # 39 ;.
However, the list only extends to the last three months of companies.
Added granularity in Facebook's marketing methods and data collection are in line with a number of transparency and privacy initiatives launched in the aftermath of scandals such as Cambridge Analytica and revelations regarding misleading information spread through the platform during the 2016 presidential election.
In the previous incident, a pro-Trump political consulting firm scraped the private data of 87 million Facebook users without their consent.
The company has recently set up a task force to stop the census interference and the 2020 presidential election and to ban advertisements that prevent people from voting.
Whether the added information will have a substantial impact on the practices of Facebook with user data or the perception of users of the platform remains to be seen.
HOW IS FACEBOOK PLAN TO IMPROVE PRIVACY?
In a blog on March 6, Facebook CEO Mark Zuckerberg promised to rebuild based on six & # 39; privacy-focused & # 39; principles:
- Private interactions
- Reduction of sustainability
- Secure data storage
Zuckerberg promised end-to-end encryption for all its messaging services, which are combined in such a way that users can communicate via WhatsApp, Instagram Direct and Facebook Messenger.
He calls this & # 39; interoperability & # 39 ;.
He also said ahead, the company will not hold messages or stories for & # 39; longer than necessary & # 39; or & # 39; longer than people want them & # 39 ;.
This could, for example, mean that users set messages to be automatically deleted after a month or even a few minutes.
& # 39; Interoperability & # 39; ensures that messages remain encrypted, even when they jump from one messaging service, such as WhatsApp, to another, such as Instagram, Zuckerberg says.
Facebook also hopes to improve users' confidence in storing their data.
Zuckerberg promised that the site does not store sensitive data in countries with a weak human rights reputation, such as privacy and freedom of expression, to protect data against unauthorized use.
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