Facebook to promote voice registration links at the top of all user feeds of eligible voters in the U.S.
Facebook to promote voice registration resources to users in the US with the goal of registering 4 MILLION new voters
- The company is rolling out the links this week
- Eligible users will receive links to register and other voter information
- Links lead them to their state’s website or a non-partisan organization
- Facebook says it wants to register 4 million new voters
Facebook will promote voter registration links to all eligible US users.
According to the company, it will pin links to the top of user feeds in the US from July 3 for users of voting age.
An informative box will also provide users with information on how to register and will refer them to their state’s registration site or to a non-partisan organization if the state of the users does not have direct resources.
Facebook will include news feeds at the top left, so that eligible voters can easily register. The goal is to recruit a total of 4 million users
This Friday, every Facebook user of voting age in the US will receive information, prominently displayed at the top of their news feed, on how to register to vote. This will be a step in the largest voter information campaign in US history, “said Nick Clegg, Facebook’s vice president of global affairs and communications, in a statement.
Facebook says the goal is to register 4 million new voters and said it has also opened up its voter suppression policy
Last month, Facebook also rolled out a voting information center with information on absentee ballot requests and announcements from local authorities.
It also announced that it would have users turn off all social issues, electoral or political advertisements from candidates, Super PACs, or other organizations with “Paid by” political responsibility.
The new voter resources are coming at a lousy time for Facebook, which has responded to the way it handles hateful language and other toxic content.
More than 400 advertisers have now supported a boycott that continues to spread character names like North Face and Levi Strauss.
Facebook’s biggest advertisers, such as Starbucks and Walmart, remain silent about this.