Facebook ‘to close TikTok copycat Lasso’ because the app didn’t get off the ground with young users
Facebook closes its TikTok rival Lasso less than two years after launch in South America and the US after the app failed to take off from young users
- Lasso will be closed for downloads on July 10, it has been reported
- After launch, it ran into problems with the designer quitting the company within six days
- Facebook’s decision comes because more than 400 advertisers boycott the tech giant
Facebook plans to shut down its TikTok copycat Lasso after the one-and-a-half-year-old app failed to take off among young users, it was reported.
Lasso, which allows account holders to post 15-second videos, was heralded as the social media giant’s answer to its China-based competitor.
But it got stuck early due to problems, while developer Brady Voss quit Facebook just six days after launch.
It was only rolled out in the US and South America, with suspected plans for a release in Europe and India on hold.
Facebook’s decision comes as more than 400 advertisers, including Coca-Cola, Lego, and Starbucks, boycott the company to demand it do more to curtail hate speech on its platform.
It also anticipates plans to launch Reels on Instagram, which also allows users to shoot 15-second videos.
Facebook has reportedly decided to close its social media app Lasso
The decision comes because more than 400 companies boycott the platform. CEO Mark Zuckerberg has offered to meet dissatisfied advertisers
Lasso was unable to take off despite being billed as Facebook’s response to TikTok
Facebook’s decision to close Lasso was first reported by TechCrunch. MailOnline has contacted Facebook for comment.
Former TechCrunch editor Josh Constine wrote on Twitter: ‘Lasso’s TikTok clone on Facebook is closing for the launch of Instagram Reels.
So Facebook actually lost two years by half a ******. Be right back, I have to save my zero Lassos. ‘
Lasso was only rolled out in the United States, Colombia, Mexico, Argentina, Chile, Peru, Panama, Costa Rica, El Salvador, Ecuador, and Uruguay.
Later, a Hindi language feature was added to the app, but it was never released in India.
By February last year, it had reached an estimated 70,000 US downloads CNBC, compared to 39.6 million TikTok.
Lasso launched as a direct competitor to TikTok, based in China, but was unable to get off the ground
Facebook has often crushed its rivals by imitating their functions.
This was done in 2011 by copying the improved photo sharing from Google+ and in 2016 by copying Snapchat’s signature Stories feature on Instagram.
The company also has a habit of buying up competition by taking over Instagram in 2012 for £ 798 million ($ 1 billion) and £ 15 billion ($ 19 billion) for WhatsApp in 2014.
The platform is currently facing a boycott of advertisers in the Stop Hate for Profit campaign, which demands that the social network do more to prevent hate speech and racism on the platform.
Mark Zuckerberg has announced that he will meet angry advertisers.
Facebook executives held at least two meetings with advertisers on Tuesday, in a final attempt to end the month-long boycott.
However, discussions broke off after the platform failed to provide details on how the hateful language would go about.
Coca-Cola is one of the companies that removed its advertisements from Facebook
The top 100 brands on the platform in 2019 are said to have delivered just six percent of the £ 56 billion ($ 70 billion) turnover, according to Morningstar. Facebook said last year that the top 100 advertisers accounted for less than 20 percent of total ad revenue.
TikTok is said to have achieved more than 738 million downloads in 154 countries alone last year.
It features 39 languages and an estimated 800 million active daily users worldwide.