Facebook shows makers how much money Apple and Google are taking from them


Less than two hours before Apple’s major Worldwide Developers Conference, Facebook CEO Mark Zuckerberg announced that the company would launch a new creator interface that shows how different fees affect their earnings on the platform. The announcement comes as Apple is heavily monitored on its App Store costs.

Here’s an example of what the new interface will look like. This example explains exactly how taxes and fees are deducted from a creator’s event revenue:

A screenshot of Facebook’s new payout interface.
Image: Facebook

Zuckerberg wasn’t clear on when the new interface would launch, except that “more would be coming soon”.

Zuckerberg also says the company will keep paid online events, fan subscriptions, badges and “our upcoming independent news products” free for creators until 2023. This is an extension of a policy announced in August. When Facebook introduced the events feature last year, it promised it wouldn’t collect fees until “at least” 2021.

The company plans to eventually introduce an earnings share, Zuckerberg says, but if that happens, it will be “less than the 30% that Apple and others are taking.”

Facebook and Apple are also embroiled in a public feud over Apple’s App Tracking Transparency feature introduced with iOS 14.5. Facebook has strongly opposed the change by removing full-page newspaper ads criticizing the changes ahead of their eventual release, and more recently has asked users for permission to follow them to keep Facebook and Instagram “free”.