Facebook redesigns pages for small businesses

Facebook is renewing the way companies appear on their mobile platform. The firm said it is redesigning the pages of around 80 million small businesses in its smartphone application.

Facebook is renewing the way companies appear on their mobile platform.

The social networking giant said it is redesigning the pages of around 80 million small businesses in its application for smartphones.

Now, utilities will appear at the front and center of the page, allowing users to interact with businesses more easily, such as making a reservation at a restaurant or booking an appointment for hair.

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Facebook is renewing the way companies appear on their mobile platform. The firm said it is redesigning the pages of around 80 million small businesses in its smartphone application.

Facebook is renewing the way companies appear on their mobile platform. The firm said it is redesigning the pages of around 80 million small businesses in its smartphone application.

The stories will also appear on a business page so that consumers can "get to know the people behind the business," explained Facebook.

It will also help consumers get more information about events and promotions offered by the company, as well as photographs of the business.

As part of the change, Facebook is adding related pages to point users to the address of other local businesses.

"Within the Facebook application there is no easy way to discover new businesses," said Alex Himel, Vice President of Local Facebook, TechCrunch.

"The objective here is to facilitate the discovery of new businesses that we believe will excite any company."

The redesign will appear differently according to each category in the local business section.

Facebook is starting with Pages for restaurants, local services and television programs, with other custom designs for other Pages in the future.

Facebook is starting with Pages for restaurants, local services and television programs, with other custom designs for other Pages in the future.

The firm is also simplifying the recommendations feature in Pages, including crowdsourcing reviews and improving revisions by setting a minimum of 25 characters.

The firm is also simplifying the recommendations feature in Pages, including crowdsourcing reviews and improving revisions by setting a minimum of 25 characters.

Facebook is starting with Pages for restaurants, local services and television programs, with other custom designs for other Pages in the future. The recommendations are also improving

Facebook is starting with Pages for restaurants, local services and television programs, with other custom designs for other Pages in the future.

The firm is also simplifying the recommendations feature in Pages, including crowdsourcing reviews and improving revisions by setting a minimum of 25 characters.

Facebook emphasizes its renewed focus on businesses by adding a & # 39; Local & # 39; to the Facebook application and the desktop website, where users can see which places are the most recommended, as well as what events their friends attend.

The move occurs when Facebook has also made some changes to its News Feed, so it pushes its friends 'content to the top of users' feeds, rather than promotional content.

For some companies, it has meant that users are less likely to see your content.

Facebook says it plans to address this problem in the near future.

"We know that the core value we bring to companies on the platform is achieved," Himel told TechCrunch.

"Instead of time, we focus on having meaningful interactions in your feed.

"We know that a lot of meaningful interactions are about local businesses or local businesses, and we're planning to talk about this later, this [year]… & # 39; he added.

HOW HAS FACEBOOK CHANGED THE FORM IN WHICH IT PRIORITIZES THE POSTS IN ITS NEWS FEEDING?

Until January, Facebook prioritized the material that its algorithms thought people would use through comments, "likes" or other ways of showing interest.

But 33-year-old founder Mark Zuckerberg said earlier this year he wants to change the focus to help users have "more meaningful social interactions."

The movement follows its resolution in 2018 to & # 39; fix & # 39; the place.

It is also a response to criticism that Facebook and its competitors in social networks reinforce users' opinions on social and political issues.

Critics say that sites like Facebook lead to addictive viewing habits.

Zuckerberg cited research suggesting that reading "passively" on social networks was harmful to people's mental health, while interacting proactively with friends was positive.

According to Adam Mosseri, head of Facebook's New Feed, the changes mean:

  • The publications of friends and family now get more importance than the video, news and other content of the formal Facebook pages, such as companies and celebrities.
  • The amount of comments in a post counts more than the amount of I like
  • Posts in which people spend time writing long comments take precedence over those with brief comments
  • While news and videos still appear in News Feed, the number of friends who share it will be more important than their overall popularity.

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