Facebook ads for movies now have two new features: premiere reminders and the ability to look up showtimes and purchase tickets. Users can press the & # 39; Interested & # 39; clicks when they come across a movie ad in their news feed, and they receive a notification when the movie is in the cinema, similar to how event pages work. On the movie detail page, users can look up showtimes and buy tickets.
The new movie ads are available in the US and UK through partnerships with AMC Theaters and Regal Cinemas theater chains. American cinema visitors can buy tickets through Fandango and Atom Tickets, while British users can buy tickets through Odeon Cinemas. To celebrate the launch, Facebook offers a promotion to waive AMC and Atom Tickets convenience costs for films booked through the platform.
Facebook has one study by Accenture in January, which showed that about 58 percent of people discover movies online, with 39 percent of those using specific mobile devices to find new releases. Jen Howard, Facebook & # 39; s group director of entertainment and technology, told Variety that the company is also considering bringing the reminder function in series on TV or streaming services.