Keep Facebook away from its & # 39; always free & # 39; promise? Platform quietly changed the homepage slogan this month, report says
- Facebook has made a clear change to the slogan on its homepage, reports show
- The long-running & # 39; Free and always becomes & # 39; has recently been changed to & # 39; quick and easy & # 39;
- It is unclear why the company changed the slogan this month
- Speculators have argued that this could be a reaction to an EU directive
- Critics claim that although users do not pay money, they pay with personal information
Facebook can distance itself from its old slogan that promised to keep the platform free.
As noted by Business insider, the social media giant has recently changed its home page slogan, which used to read: & # 39; It's free and will always be & # 39; to a decidedly less committal: & # 39; It's quick and easy. & # 39;
The change allegedly took place between August 6 and 7, although a formal announcement from the company was missing.
Facebook has quietly changed its homepage slogan, although the company has not yet given an official reason. Where is now & # 39; it's fast and easy & # 39 ;, the company said earlier: & # 39; it's free and will stay forever & # 39;
A request for comment regarding the slogan switch must still be processed before publication.
Although Facebook does not charge its users for participation in the service, it has long benefited from the huge amounts of data collected from them.
This data is then reused and sold to companies to help direct marketing and products to specific target groups.
According to lawyer and expert in the field of digital law José Antonio Castillo who spoke with Business Insider, the change may have something to do with a directive of the European Union that recognizes those personal data as a form of payment.
Although the company has not yet given any indication that it will directly burden users, the company explicitly notes that it does not guarantee that it will always keep the platform free.
Business Insider notes that the & # 39; Things You Need to Know & # 39; contains a disclaimer on Facebook that says: & # 39; We cannot guarantee that Platform will always be free. & # 39;
CEO Mark Zuckerberg and Facebook have recently come under fire due to the decline of customer privacy. User data has long been the core of the business model of the company.
To support the company's sales, it has turned to its counterpart, Instagram, where it plans to significantly increase advertising ads.
Facebook has reportedly become concerned about the rising popularity of Instagram, which threatens to obscure the platform.
This may cause problems for Facebook, because Instagram is still generating less income.
Now, about one in four messages on the platform in an advertisement according to a recent survey by Marketing Land.
HOW CAN FACEBOOK PLAN IMPROVE PRIVACY?
In a blog post on March 6, Facebook CEO Mark Zuckerberg promised to rebuild based on six & # 39; privacy-focused & # 39; principles:
- Private interactions
- Reduce sustainability
- Secure data storage
Zuckerberg promised end-to-end coding for all its messaging services, which are combined in such a way that users can communicate via WhatsApp, Instagram Direct and Facebook Messenger.
He calls this & # 39; interoperability & # 39 ;.
He also said that advancing, the company will not post messages or stories & # 39; longer than necessary & # 39; or & # 39; longer than people want & # 39; to hold.
This may mean, for example, that users have messages deleted automatically after a month or even a few minutes.
& # 39; Interoperability & # 39; ensures that messages remain encrypted, even when jumping from one messaging service, such as WhatsApp, to another, such as Instagram, Zuckerberg says.
Facebook also hopes to increase user confidence in how it stores their data.
Zuckerberg promised the site & # 39; will not store sensitive data in countries with weak human rights data such as privacy and freedom of expression to protect data from incorrect access & # 39 ;.
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