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Facebook Dating misses European launch for Valentine’s Day due to regulatory dispute

Facebook was forced to postpone the launch of its dating service in Europe after a regulator in Ireland had concerns about data protection, The Wall Street Journal reports. Under EU rules, companies must perform a Data Processing Impact Assessment (DPIA) before launching a product or service that may affect their customers’ data. The Irish Data Protection Commission said Facebook planned to launch Facebook Dating today, the day before Valentine’s Day, but said it was “very concerned” to have heard about it until February 12th yesterday.

Facebook Dating was launched in the US last year and is currently available in 20 countries around the world. The service uses data in your existing Facebook account so that you can quickly create a dating profile and you can also integrate photos from your Instagram account. You can then choose to match with possible dates between your friends or friends or choose to meet people completely outside of your friends network.

In a statement to the WSJ Facebook said it “takes a little more time to ensure that the product is ready for the European market.” unroll. Facebook says it has completed the required data privacy assessment and has shared it with the regulator upon request. Bad luck, Europe. It looks like Facebook doesn’t have a Valentine’s Day for you yet.