Facebook adjusts the news feed again to make it & # 39; more personal & # 39; to make it appear

Facebook adjusts the news feed again to make it & # 39; more personal & # 39; appear based on feedback from user surveys

  • Facebook displays messages from people with whom you & # 39; close relationships & # 39; higher up
  • It has determined this based on self-reports and interactions on the site, it says
  • The news feed also prefers links he thinks these & # 39; most worthwhile & # 39; to be

Facebook makes another change to the way messages are displayed in your news feed.

As part of a broader shift towards optimizing the & # 39; quality of time spent & # 39; on the site, the company says it starts prioritizing posts from people with whom you & # 39; close relationships & # 39; have.

Facebook also says it's the links that you might find as & # 39; the most rewarding & # 39; will hold back.

The two new ranking updates will help her algorithm better align the news feed with the content she considers most relevant to your life, Facebook says.

Scroll down for video

Facebook makes another change to the way messages are displayed in your news feed. As part of a broader shift towards optimizing the & # 39; quality of time spent & # 39; on the site, the company says it starts prioritizing posts from people with whom you & # 39; close relationships & # 39; have. File photo

Facebook makes another change to the way messages are displayed in your news feed. As part of a broader shift towards optimizing the & # 39; quality of time spent & # 39; on the site, the company says it starts prioritizing posts from people with whom you & # 39; close relationships & # 39; have. File photo

& # 39; This does not mean that news feeds are limited to messages from specific people only and that this does not mean that you will see more friend content by definition & # 39 ;, the company said in a blog post today.

& # 39; Instead, you are likely to see messages from people with whom you have close relationships with up in your news feed. & # 39;

In the run-up to the change, Facebook has mapped users to determine who they are closest to on their friends list and which content they prefer to see.

& # 39; This direct feedback helps us better predict which friends people might want to hear the most & # 39 ;, Facebook says.

It also keeps track of which users are often tagged in photos or that they interact more intensively on the site.

Once it is rolled out, it will be constantly updated based on your activity to keep track of changes in your life, the sturdy notes.

& # 39; We also know that everyone you want to hear may not be the person you want to hear in a year, or even a few months, & # 39; said Facebook.

& # 39; Our prediction models are constantly updated based on the interactions that people have with their friends on Facebook.

& # 39; We will also continue to interview people to make sure we understand how new actions and interests are mapped for the friends you want to hear the most. & # 39;

Based on the same principles, Facebook says it will also try to prioritize links that a particular user might be more interested in.

This will be based on a whole range of factors, including who posted the link and what kind of engagement it received.

HOW IS FACEBOOK PLAN TO IMPROVE PRIVACY?

In a blog on March 6, Facebook CEO Mark Zuckerberg promised to rebuild based on six & # 39; privacy-focused & # 39; principles:

  • Private interactions
  • Encryption
  • Reduction of sustainability
  • Safety
  • interoperability
  • Secure data storage

Zuckerberg promised end-to-end encryption for all its messaging services, which are combined in such a way that users can communicate via WhatsApp, Instagram Direct and Facebook Messenger.

He calls this & # 39; interoperability & # 39 ;.

He also said ahead, the company will not hold messages or stories for & # 39; longer than necessary & # 39; or & # 39; longer than people want them & # 39 ;.

This could, for example, mean that users set messages to be automatically deleted after a month or even a few minutes.

& # 39; Interoperability & # 39; ensures that messages remain encrypted, even when they jump from one messaging service, such as WhatsApp, to another, such as Instagram, Zuckerberg says.

Facebook also hopes to improve users' confidence in storing their data.

Zuckerberg promised that the site does not store sensitive data in countries with a weak human rights reputation, such as privacy and freedom of expression, to protect data against unauthorized use.

. [TagsToTranslate] Dailymail