F1 popularity continues to surge in America as ESPN announces record-breaking 2022 figures
F1’s popularity continues to soar in America as ESPN announces record-breaking ratings for 2022 (and with an unprecedented THREE races in the US next year, it’s set to rise again!)
The popularity of Formula 1 in America has continued to soar in 2022 after ESPN announced their record-breaking ratings at the end of the season.
Despite 2022 being a much quieter year on track – with no belated Abu Dhabi drama and the title wrapped up with weeks to spare – ESPN’s numbers continued to grow, up 28% year-on-year.
The big increase comes ahead of a 2022 calendar that will see an unprecedented three races in the US, adding the Las Vegas Grand Prix to weekends in Miami and Austin.
Formula 1 is growing every year in the US and the country will host three races in 2023
Even though there was no drama like in the 2021 season, the ratings on ESPN still rose again
In figures released by the channel this week, F1 broadcasts on ESPN, ESPN2 and ABC averaged 1.21 million viewers per race, up from 949,000 in 2021.
It is the first Formula 1 season in American television history to average over 1 million viewers per race, continuing the sport’s positive upward trend in America.
In addition, 12 races alone set an all-time American viewership record – including the first edition of the brand new Miami Grand Prix, which averaged 2.58 million viewers.
There was also positive news among specific demographics, with a 29% increase in the 18-49 audience, a 49% increase in the 12-17 demo, and a 34% increase in the female audience.
Max Verstappen was crowned world champion for the second year in a row for Red Bull
Logan Sargeant’s arrival means the US has its own F1 driver for the first time since 2015
Las Vegas will also hold its first race in 2023, with a huge weekend expected in November
2022 will also see an American driver appear in the sport for the first time since 2015, after former F2 star Logan Sargeant secured his seat at Williams this week.
He will be the first American driver on the grid since Alexander Rossi in 2015 and will likely be able to pull more numbers to the sport as he progresses.
The partnership between F1 and ESPN has been such a resounding success that ahead of the US Grand Prix in October, the two parties announced a new multi-year agreement until 2025.
The deal allows the TV channel to broadcast a minimum of 16 commercial-free races each season and is reportedly worth $255 million.