When you’re out shopping for your weekly supply of vibrant fruits and crunchy veggies, always look for a balance between freshness and value for money. But have you ever stopped to wonder about the incredible journey products go through before they grace the shelves of your local supermarkets or farmers markets? It’s something that is often overlooked, but a compelling consideration on its own.
It is a story of unsung heroes, the country’s small farmers, who tirelessly dedicate their lives to nurturing crops, fighting against inclement weather and finding all possible means to get their crops to us, the final consumer. Even in an agriculture-rich nation like the Philippines, farmers face formidable obstacles with little institutional support. This is especially true for small farmers in remote regions of the country, such as the Chico River Organic Practitioners Organization (CROPO) in Bauko, Mt. Province. They endure arduous journeys along rugged trails, through dense forests and treacherous terrain, carrying more than 20kg of produce on their backs.
Recognizing this prevailing reality, Sub-Zero and Wolf, premium kitchen and refrigeration appliance brands, collaborated with Good Food Community (GFC), a leading social enterprise that connects consumers with farmers by providing a direct and sustainable marketplace for organically grown and seasonal produce. CROPO is a group that has worked with GFC for years, and through the partnership, Sub-Zero and Wolf sought to support hard-working farmers by helping to build and rehabilitate over 20 crop rain shelters to protect their farmland from pests and inclement weather. With these in place, more than 700 square meters of farmland will be protected to help farmers produce more than 30,000 kg of produce, with the goal of a constant livelihood for CROPO farmers over the next five years.
Providing these rain shelters for crops lays the foundation for climate resilient infrastructure that supports sustainable agriculture. And this matters because good food is fresh food, and fresh food is better with quality ecology and soil care. Supporting farmers from the beginning is crucial to achieve this.
As an expert in food preservation, Sub-Zero Refrigeration understands that one way to honor fresh food and the arduous journey it goes through is by keeping the vibrant flavors and nutritional goodness intact for longer periods of time. While Wolf appliances, the kitchen expert, strives to unlock the rich flavors of the ingredients he’s cooking, ensuring that every dish he brings to the table is a mouth-watering masterpiece to savour. These exceptional brands wholeheartedly embrace and support the incredible journey of food, from seed to plate.
Along with the Good Food Community, Sub-Zero and Wolf strive to support, recognize and sponsor the vital contributions of the nation’s hard-working farming communities.
Commit to fresh, organic produce and browse a selection of tasty offerings at https://www.goodfoodcommunity.com/.
Check out Sub-Zero and Wolf’s Seed to Plate journey and their partnership with the Good Food Community:
To learn more about their commitment to freshness and flavor, visit https://bit.ly/seedtoplatepdi or follow them on Instagram at @subzerowolfph.