The retail sea change that strikes Westfield where it hurts: Experts say shoppers turn away from mega-shopping centers in favor of a different style of shopping
- Mega shopping malls in Sydney are shunned for shopping streets in the shopping streets
- Consumers flock to shopping strips for personal service and connectivity
- Some owners say that main streets still need support from the council and the state
Sydney shoppers are dumping mega shopping malls for shopping streets in the shopping streets in increasing numbers, according to retail experts.
Shopping strip companies win the battle for consumers with personal service and community connectivity that is rarely seen in large shopping centers.
Flowering and trendy main streets full of shoppers are King Street in Newtown, Military Road in Mosman and Queen Street in Woollahra, where more and more retailers think outside the square.
Large shopping malls in Sydney, such as Westfield, are increasingly being avoided by shoppers. Pictured is Westfield in the CBD of Sydney
Shopping streets in the shopping streets are becoming increasingly popular. Depicted is male
& # 39; (It is) where you enter into relationships with people. You talk to all the small business retailers and they will tell you that they have friendships with the locals who are very loyal, & # 39; told business expert Linda Hailey The Daily Telegraph.
Maca professor Jana Bowden, professor at the Business School, added: & I think high street stores focus on a very personal, one-to-one experience. Consumers want to buy an experience and a big part of the success of these stores is that they add value through this approach to customer service.
Shopping strips close to the CBD of Sydney are not the only ones who have benefited from the growing trend from Penrith's High Street in the west to Manly on the northern beaches and Cronulla in the south.
Shoppers flock to King Street in Newtown, won by community connectivity
Many shoppers prefer Cronulla Street over Westfield Miranda, said Katherine O & Regan, chief executive of Sydney Business Chamber.
Hunter & # 39; s Hunter Street has also been touted as one to watch after the recent addition of light rail to the regional city north of Sydney.
But despite their growing popularity, main streets still need more support from the municipality and the government, according to business owner and Sydney city councilor, Angela Vithoulkas.
Sydney City Councilor, Angela Vithoulkas, said: “Local councils and the government are making a mistake by finding clear ways and finding ways to lead people to large shopping malls,” she said. Pictured is Westfield Paramatta
She used Oxford Street in Darlinghurst as an example, where there are many rental signs and empty stores.
& # 39; Municipalities and the government make a mistake by finding clear ways and finding ways to lead people to large shopping centers, & # 39; she said.
But some say that main streets need support from the council and the state. Pictured is Military Road in the west of Sydney
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