WhatsNew2Day
Latest News And Breaking Headlines

Experts say Prince Andrew’s public image will NEVER recover as judge denies bid to dismiss lawsuit

Prince Andrew’s reputation has been “damaged beyond repair” following a decision by a US judge to allow Virginia Giuffre to file a civil suit against him, experts warn.

Reputation management specialists told MailOnline that not only has Andrew been tarnished by the allegations, but the rest of the royal family has also launched legal proceedings against him, set to begin later this year.

Simon Wadsworth, managing partner at Igniyte, a company specializing in reputation management, said: “I think it’s a long run from here, regardless of the outcome of any proceedings and any gestures to improve the situation, the situation can only be improved.” worsen.

“He (Andrew) may be best left out of the public eye for the foreseeable future.”

He further warned: ‘This has harmed the rest of the royal family by association. It’s hard for them to control the story, so hard for them to influence public opinion.

“The option of keeping him inconspicuous seems to be getting harder and harder as this goes to a hearing.”

Reputation management specialists told MailOnline that not only has Prince Andrew (pictured in April 2021) been affected by the allegations, but the rest of the royal family has also launched legal proceedings against him, set to begin later this year.

Reputation management specialists told MailOnline that not only has Prince Andrew (pictured in April 2021) been affected by the allegations, but the rest of the royal family has also launched legal proceedings against him, set to begin later this year.

The Duke of York photographed the then 17-year-old Virginia Roberts with his arm around the waist.  Ghislaine Maxwell can be seen in the background

The Duke of York photographed the then 17-year-old Virginia Roberts with his arm around the waist.  Ghislaine Maxwell can be seen in the background

The Duke of York photographed the then 17-year-old Virginia Roberts with his arm around the waist. Ghislaine Maxwell can be seen in the background

Mr Wadsworth described the impact of the case on Andrew’s reputation as ‘devastating’ and claimed it was not helped by his attitude towards Ms Giuffre.

He added: “The impression he has given is one of being unempathetic and being ‘above the law’.

“All the statements and interviews have been about denial and refutation, which is probably the correct legal course, but not necessarily in a PR sense – if he’s innocent of all the charges as he and his team say, why can’t he at least appear fully cooperate? There is a victim in this, and that must be central.’

Reputation specialist Amber Melville-Brown, partner at international law firm Withers, claimed there seemed little hope of saving Andrew’s reputation “in the court of public opinion” regardless of the outcome of the civil suit.

She said: ‘Perhaps in his reputation he will never recover from injuries sustained from his fall from grace.

While Prince Andrew has not yet been tried and his evidence has not yet been tested in a court of law, his reputation ship has already been under fire for his association with Epstein, torpedoed by Maxwell’s conviction and nearly sunk by this latest loss. .’

She added: “Fighting this legal action will require massive efforts from Prince Andrew’s legal team, but whatever the final outcome in court, it may not be enough in the court of public opinion to defend his reputation.” increasing the depths where it has already sunk. .’

Alex McCready, Head of Reputation & Privacy at Vardags, a leading international law firm, said: ‘It is very difficult to imagine a situation where his reputation could be restored or that he could ever play a public role again.

Experts also questioned the tactics of Andrew's legal team as they attempted to use a 2009 settlement agreement between Ms. Giuffre (pictured in August 2019) and Jeffrey Epstein to try to quash the case.

Experts also questioned the tactics of Andrew's legal team as they attempted to use a 2009 settlement agreement between Ms. Giuffre (pictured in August 2019) and Jeffrey Epstein to try to quash the case.

Experts also questioned the tactics of Andrew’s legal team as they attempted to use a 2009 settlement agreement between Ms. Giuffre (pictured in August 2019) and Jeffrey Epstein to try to quash the case.

“Now it’s all about harm reduction, especially in light of the nature of the charges he faces and his status as a member of our royal family.

“Whatever happens, Prince Andrew’s reputation has been horribly damaged by the charges in this trial and by his former friendship with Epstein and Maxwell – two convicted sex offenders.”

Experts also questioned the tactics employed by Andrew’s legal team when they attempted to use a 2009 settlement agreement between Ms. Giuffre and Jeffrey Epstein to try to quash the case.

Reputation specialist Amber Melville-Brown (above) claimed there seemed little hope of saving Andrew's reputation 'in the court of public opinion'

Reputation specialist Amber Melville-Brown (above) claimed there seemed little hope of saving Andrew's reputation 'in the court of public opinion'

Reputation specialist Amber Melville-Brown (above) claimed there seemed little hope of saving Andrew’s reputation ‘in the court of public opinion’

Ms McCready said: ‘The move to throw the case away would have always been incredibly risky and now it seems it has backfired. It’s not a compelling argument to get things going by relying on a 12-year-old settlement agreement between Giuffre and Epstein – but his lawyers clearly thought it had legal value.”

She added: “Personally, I think many are surprised that he took steps to get involved in this US lawsuit (even if it was just to ask the court to dismiss the case), as he couldn’t be coerced. to fight the case. stand still, because it is a civil matter.’

Ms. Melville-Brown described the attempt to have the case dismissed as a “gamble” that backfires.

She said: ‘Prince Andrew apparently gambled during Mrs Giuffre’s complaint and subsequent lawsuits. Doubling this disastrous resignation and betting on Epstein’s settlement agreement further associates him with his disgraced boyfriend, costing him a pretty penny in terms of his reputation.

“Faced with the wheel of fortune of a lawsuit, he could still come out victorious, but I’m betting there’s a good chance he’ll save a reputation so tarnished.”

Like other experts, she also expressed concern about the wider damage to the royal family, but said she was confident they would eventually overcome it.

Simon Wadsworth (pictured above), managing partner at Igniyte, a company specializing in reputation management, said: 'I think it will be a long struggle from here, regardless of the outcome of any future proceedings'

Simon Wadsworth (pictured above), managing partner at Igniyte, a company specializing in reputation management, said: 'I think it will be a long struggle from here, regardless of the outcome of any future proceedings'

Simon Wadsworth (pictured above), managing partner at Igniyte, a company specializing in reputation management, said: ‘I think it will be a long struggle from here, regardless of the outcome of any future proceedings’

She added: ‘Prince Andrew’s reputation is likely to be irreparably damaged. The accusations against him personally also tarnish the monarchy by association – but not irreparably as in his case.

‘The monarchy is not just a family, it is an institution. While the Queen celebrates an impressive 75 years on the throne, the monarchy has survived an impressive thousand years.

“The brand is too robust to fail due to accusations against individual members, and the ship will continue to plow despite one man being overboard.”

Mr Wadsworth said his professional advice to Andrew in the coming months would be not to make public statements about the matter and to cooperate fully with authorities.

He added: “The disastrous Newsnight interview showed that he should be kept away from all public statements, however possible and certainly in a trial situation, as he will most likely damage his image further if he does the cases he is accused of doing.” to impose.

“But I think open and cooperative would at least elicit some sympathy from the general public.”

.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More