Prince Harry has settled into a routine of healthy walking and biking as part of his new lifestyle in California, and is often seen enjoying the outdoors near his Montecito mansion. The Duke of Sussex, who has declared the United States his home, appears to be prioritizing well-being as he navigates changes in his professional and personal life.
A source shared with The Telegraph, “Normally when you see him around here he’s walking his Labrador on the beach or on his bike, followed by security in a Range Rover.” The serene routine comes as Harry and Meghan Markle reportedly opt for a professional split following a series of joint ventures that have struggled to gain traction.
Public relations expert Ed Coram James spoke with The mirror about the Sussexes’ move, explaining how their tight-knit brand has become increasingly difficult to maintain. “Since their marriage, Harry and Meghan have had a different brand. That brand is based on a duo. Call it ‘Harry and Meghan’, call it ‘the Sussexes’, call it whatever you want. The fact is that over the years they have become synonymous,” said Coram James.
However, she added that her brand has faced major setbacks since her 2021 interview with Oprah Winfrey, which marked a turning point in her public perception. “That brand has become increasingly toxic and therefore commercially unsustainable.” he explained. “To the point where not many major brands will rush to write them a big check based on their brand value.”
Coram James attributed this decline to his ongoing conflicts with the Royal Family and Meghan’s estranged family, as well as high-profile projects that have underperformed. “The current confrontation with the rest of the Royal Family, as well as much of Meghan’s family, has made them appear confrontational and combative.” he said. He also pointed out their commercial projects, which “have not worked and have given the impression that they are not the best producers.”
His public attitude has further complicated his image, with Coram James adds: “Their global publicity tour made them appear whiny, ungrateful and unaware of the enormous privilege they have enjoyed.” As Prince Harry continues to adjust to life in Montecito, his focus on health and wellness appears to be a stabilizing factor. Meanwhile, Harry and Meghan’s career paths may evolve as they seek to rebuild their brand identities independently of each other.