Most notablehts from Variety’s Executive Interview Studio, presented by Canva, during this year’s Advertising Week in New York City. iHeartMedia EVP of Digital Marketing Jeff Cucinell sat down to reveal what
Meanwhile, Bryan Moore, CEO and co-founder of TalkShopLive, sat down with Justin Breton, Walmart’s director of brand experiences and partnerships, to discuss this rapidly growing new live shopping experience. And despite the celebrity names associated with the brand, Moore warns that sometimes all you need is a folding table and a great product.
More from Variety
TalkShopLive reveals what fans are really looking for on the streaming platform
TalkShopLive combines live streaming and home shopping and has already featured big names such as Dolly Parton, the Jonas Brothers, John Legend, Anna Wintour, Jennifer Lopez and Matthew McConaughey.
But before Paul McCartney told listeners to buy his talk, Walmart fully embraced the platform. Breton told how Walmart was the first brand to integrate with TalkShopLive, launching its attempt at TikTok. “Their technology allowed us to not only provide our customers with a shopping experience on Walmart.com but also outside of Walmart.com, fulfilling that notion of meeting customers where they are online, that shopping experience, feeling frictionless.” .
Moore emphasized how this live streaming technique discredits a scheduled television ad because it adds another dimension of participation: “One of the things that is so different from home shopping on linear television and that we can experience together is that people can participate in the video while it’s live, right? Content also changes in real time based on what people want to see and why they want to see it.”
iHeart Media’s Jeff Cucinell discusses innovation, audience reach, and the power of radio personalities
Cucinell spoke with complete confidence in the power of the iHeart Radio brand and its 850 radio stations, which reach millions of Americans nationwide. “We have local markets that do innovative interviews daily. “We have famous guests on our podcast, people at the top of the culture.”
He continued: “Whether it’s Jay Shetty chatting with Shawn Mendez, or the ‘All the Smoke’ team with Kamala Harris on the podcast. How do we take all that great content and share it with the power of our brand? Its objective lies in trusting the influence of the brand when it comes to taking it to new media, especially visual ones like YouTube.
Another hot topic in the radio world is podcasting, to which Cuncinell said: “Before social media platforms existed, you had an authentic voice on an authentic platform, radio, speaking to communities. The radio personality is the original influencer.”
The stable and reliable platform understands its position as a major podcast distributor: “There are thousands of podcasts in our ecosystem, each with a unique and diverse voice, with a focus on developing those voices and sharing them with the right audience cohorts, it is truly in what we focus on.” forward as a podcast editor.”
The best of variety
Enroll in Variety Bulletin. For the latest news, follow us on Facebook, Twitterand instagram.
