ASOS is an online store known for its cutting-edge fashion and trends in both menswear and ladies. ASOS describes itself as a “global fashion destination for twenty-somethings that exists to empower you to be whoever you want to be.” The latest women’s apparel trends to men’s face and grooming products are among the best-selling product categories.
Loyalty is earned through stress-free shopping. ASOS offers free worldwide shipping and returns to its consumers! To assist scale globally, the company focuses on logistics efficiencies, eCommerce localization, and a smart international online sales plan, in addition to fantastic shipping/return alternatives.
ASOS is an example of a victorious online merchant. Take, for example, their mobile buying platform. Over 20% of the UK population ordered from an ASOS website between April 2015 and April 2016. ASOS replied by going one step further and offering its customers a flawless mobile buying experience. Customers can now use their phones to browse the whole ASOS site and filter by brand, size, colour, and price.
ASOS has also added notifications to notify shoppers when goods of interest go on sale, as well as simple payment methods that include scanning credit card info using your smartphone’s camera.
ASOS describes itself as a “global online community of fashion enthusiasts.” Customer engagement and connections are prioritised by the company’s customer-first practises and targeted marketing. As a result, ASOS has developed a dedicated customer base.
The customer-centric approach translates into developmental. This entails providing users with simple navigation within the site, as well as choices to buy, ship, and track shipments. ASOS polls its consumers on what they want to see more of in terms of improving their shopping experience, and the feedback is used to improve the user interface. This strategy is also applicable to multi-channel shopping. As previously stated, ASOS created a fantastic mobile app after determining that people would prefer to shop on their phones.
5 Factors That Contribute to Asos’ Success:
- The company sells a variety of items.
- It creates high-quality content that draws in customers.
- It uses social media influencers to market items.
- It is an internet platform that allows users to make purchases quickly and easily.
- ASOS has maintained a positive image.
Asos is divided into three distinct initiatives:
The operating principles of the Asos brand are something that everyone who does business with them should be aware of. They are basic but have a large impact on the entire earth. The first step is to promote ethical trading. This entails keeping a transparent business and procedural plan in place, as well as treating fairly with all stakeholders, including investors, third-party brands, and end users, or customers. They work hard to uphold the highest standards of commerce and market presence. Sustainable sourcing is the second. Asos intends to purchase products that are properly sourced from sustainable resources that do not deplete the world’s limited resource supply.The third initiative is to protect and sustain animal rights. This guides Asos’ sourcing of beauty items that aren’t subjected to unethical animal experimentation.
At ASOS, you may search by size and budget to get exactly what you’re looking for:
With a stunning item of clothing on ASOS only to discover that it’s either way too pricey or unavailable in your size, especially if you’re in desperate need of a new wardrobe.
Fortunately, Glamour has uncovered a trick for ensuring that you just look at stuff in your size, which you should know before purchasing at ASOS again: use the asos.com website’s filter settings. You may feel assured that every item of clothing featured in your size, or a few sizes that may fit for your dimensions, is available in your ASOS size. When shopping at ASOS, you can also utilise the filter option to select a price range that meets your budget, so you’re only offered outfits that won’t break the bank.
The ASOS men’s area is an excellent location to look for casual wear:
If you’re up for the challenge, there are a plethora of hidden jewels hiding deep into the ASOS men’s area that’ll make it look like you raided the magazine recommends, according to Glamour.
Because the men’s and women’s sections of ASOS are on separate tabs, you may not have thought of it yet. But, if you don’t want to miss out on oversized sweatshirts, fitted jackets, and effortlessly chic jeans, you’ll have to hurry.
ASOS continues to investigate and use as much technology as possible to track sales and marketing strategies, improve personalization, and enhance the shopping experience across all platforms. Data security, customer service, logistics, and continuing to develop ASOS mobile will all receive significant focus in the coming year.
Internet fashion marketing is not a game that can be won just by turning up. Where ASOS formerly trailed the pack, it now leads.
Ecommerce businesses who want to improve their customer satisfaction rankings should follow ASOS’ approach asos.com has been serving the ecommerce industry for a long time and this reflects in the way it conducts itself online as one of the most tenured participants in the game.