Evil fans have called the upcoming movie’s marketing “unhinged” after Walmart announced that a “Color-Changing Mac and Cheese” is now available to purchase ahead of the film’s release on November 22.
The supermarket describes the 2.05-ounce pasta cups as “great value” and cost $1 each, but fans have no idea whether theirs will turn pink or green once water is added.
When a photo of the new product was shared online, fans had a lot to say about the latest stunt to promote Wicked, starring Ariana Grande as Galinda Upland and Cynthia Erivo as Elphaba Thropp.
“This is getting out of hand… I’ll take three please,” one fan joked, while another said, “This marketing is getting weird,” and a third person added, “When the merch goes too far far!”.
“Unhinged marketing is back,” a fourth commented, while a fifth person admitted: “OMG I thought Walmart Wicked Mac and Cheese was a joke.”
Evil fans have called the film’s marketing “unhinged” after Walmart advertised color-changing macaroni and cheese.
The upcoming film stars Cynthia Erivo as Elphaba Thropp (left) and Ariana Grande as Galinda Upland (right).
Fans were divided when one person joked that it was “getting out of hand” but they would still believe it.
One Instagram User Described Color-Changing Mac and Cheese as “Devilish”
Another person said they won’t eat the “unappetizing” snack.
Someone else simply wrote: “Horrible indeed,” while another asked: “Are they punishing us?” and another Instagram user said, “Okay, I can’t defend this.”
Another person claimed, “I can tell you right now it’s not organic,” and another complained, “The macaroni and cheese is evil.” This couldn’t have been a mystery cookie or candy???’
Another Instagram user added: “I hate this specific marketing tactic where they take a food and give the sauce an unnatural color… it makes it so unappetizing that I won’t eat it.”
The Mac and Cheese news comes just a week after fans went wild after Regal unveiled its merchandise for the highly anticipated movie, including cups, decorations, and extravagant popcorn buckets.
After the popular American movie franchise posted photos of the pink, green and purple items on its official Instagram page last Wednesday, people rushed to the comments section to share their excitement.
“Regal is killing it,” one person wrote, while a second commented, “Regal, everyone ate up this collab,” and a third asked, “Wait, why is Regal stepping up their throwback game…”
A fourth person joked: ‘Ohhh no. My credit card is in danger,’ and another agreed and said: ‘I’M NOT GOING TO HAVE MONEY BUT THAT’S OKAY.’
On X, formerly known as Twitter, fans were equally delighted, particularly with the witch’s hat soda glass.
Fans were delighted last week when Regal shared snaps of her merchandise for the film, including buckets of popcorn.
One excited fan described the witch hat soda glass as “disgusting,” while others said Regal “really got the job done.”
One person posted: ‘Regal Cinemas has really exceeded expectations with their ‘Wicked’ themed lantern popcorn container and witch hat tumbler!’ while another said: ‘THE WITCH’S HAT TOP IS SO REPRESENTATIVE.’
‘Regal really understood the task. Now I *have* to watch ‘Wicked’ in style!’ said someone else, while another X user simply said: “They look amazing.”
‘Aww… They’re actually really cute,’ wrote another, while a different fan tweeted: The ‘Wicked’ lantern popcorn container from ‘Regal Cinemas’ and the witch hat tumbler look amazing! Perfect to celebrate the movie!’
The excitement comes after fans of the popular musical were left furious after the upcoming film’s stars, Ariana Grande and Cynthia Erivo, attempted to recreate the iconic 2003 poster for the original San Francisco stage production.
In the poster, Ariana, 31, wore a crown instead of a white hood, while Cynthia, 37, was unsmiling, wearing red lipstick, and her eyes were visible, unlike Elphaba in the original poster.
