Essendon could drop the bomber fighter jet from the logo and change the colors – as club legend Matthew Lloyd delivers a strike and fans lash out at ‘awakened clowns’ offended by the image
- Essendon can drop the bomber logo as part of the rebranding
- The bomber fighter logo was first introduced in the 1940s
- Club great Matthew Lloyd condemned the possible move
- Furious fans also expressed their feelings on Twitter
Essendon officials are considering changing their logo by dropping the bomber and changing colors as part of a rebrand.
Club leader Matthew Lloyd has dismissed the possible move, saying he would be ‘very disappointed if the bomber was gone’.
“Are we ready where such a great logo, a tradition of the Essendon Football Club, could disappear because it could upset a single person … that we could possibly lose something so special with our football club,” he said . smoked on Footy Classified.
“I hope it stays.”
Essendon is reportedly investigating whether its fanbase believes the warplane image – first introduced in the 1940s – is the best modern representation of the club.
Essendon officials are reportedly considering changing the logo of their historic bomber-fighter plane amid concerns about fan opinion – but club great Matthew Lloyd (pictured) has rejected the potential move
Lloyd, who was single-club champion at Essendon from 1995 to 2009, told Footy Classified he would be ‘very disappointed if the bomber was gone’
Essendon introduced their Bombers logo in the 1940’s and it remains one of the most iconic brands in Australian sport
The current design features a lot of gray alongside the club’s famous red and black colours, which are not expected to change.
Essendon’s link to the aviation theme is the team’s proximity to Essendon Airport in Melbourne’s northwest.
Talk about the rebranding infuriated some footy fans Twitter.
What a shame this team survived two world wars not to mention is holding the biggest game of the year apart from the grand final at Anzac Day. If they change the logo, I will lose a lot of respect for my club,” one supporter sighed.
Another stated, ‘Who are the people who are offended by the logo? Serious…’
A third did not mince words: ‘The Essendon logo is great. Stop listening to the coward who wakes up clowns who take offense at everything.’
On the field, Essendon is on track to play final football for the first time since 2019.
They sit sixth on the AFL ladder after 13 rounds and September footy looks likely under new coach Brad Scott.