Erling Haaland RE-JOINS Nike The Manchester City star is shunning attention from Adidas and Puma for a lucrative boot deal…with the US giant tipping him to leave his ‘stamp on the future of the game’ as the face of the brand
- Erling Haaland signed a new shoe deal with Nike after his last one expired
- Haaland has been seen wearing Adidas and Puma, but he chose to stick with Nike
- The 22-year-old joins Manchester City teammate Kevin De Bruyne on the Nike squad
Erling Haaland is back at Nike after the shoe’s previous deal with the sportswear giant lapsed.
Manchester City’s goal-scoring machine has proven popular with fans and neutrals for his ability to find the net, with 42 goals so far this season.
Haaland was on Nike’s books until January 2022, and since then, he’s been seen wearing Adidas and Puma, with both companies keen to snap up the Norwegian.
But instead, the 22-year-old signed again with Nike, the company confirmed, ending a period of speculation. In a press release, the fashion giant said: Norwegian Erling Haaland signed with Nike, ushering in the next phase of Nike football.
Haaland has been linked to the American brand since the age of 14, and his affirmation of the giant fashion house means he’s still in good company.
Erling Haaland has re-signed a deal with Nike, a brand he has worked with since he was 14 years old
Nike’s previously lucrative shoe deal with the Norwegian striker ended in January 2022
Nike’s roster of football stars includes international stars such as Kylian Mbappe, Marcus Rashford and Sam Kerr, along with Haaland’s Man City teammate Kevin De Bruyne.
Nike Football tweeted: ‘New era at #9. erlinghaaland is a force of nature. are you ready?’
Brand USA attributed Haaland’s massive success to his “commitment to holistic fitness and mental health”.
Haaland became the youngest player to score 30 goals in the UEFA Champions League, at the age of 22 years and 236 days, something that Nike was keen to highlight when announcing the new deal.
Nike said his goalscoring accomplishments mean he has put his mark on the future of the game, and he will now become one of the faces of the iconic retail logo.
Sportsmail previously reported that Haaland was close to signing with Nike for a reported £20m-a-year, although it is believed product satisfaction and comfort were also important factors in the Norwegian’s decision.
Nike beat competition to sign the 22-year-old from rival brands adidas and Puma
Haaland’s Man City teammate Kevin De Bruyne is also on Nike’s star-studded list.
Puma are the sponsors of Manchester City’s kits – which has led them to believe they have an advantage in pursuit of the player, who appears poised to extend his time at the Etihad with a huge new deal.
Man City star Jack Grealish has recently left Nike, with whom he has been with since he was a teenager, in favor of a £10m off-season deal with Puma.
It is also believed that Adidas made a large financial offer to the Norwegian, and that Adidas CEO Bjorn Golden is a close friend of the Haaland family, but that was not enough to lure the 22-year-old.
However, Haaland had to withdraw from Norway’s Euro 2024 qualifier after sustaining a thigh injury, and had one last training session to prove he was fit enough to face Liverpool on Saturday afternoon.