Erin Molan admits her new 2Day FM breakfast show will be ‘crushed’ in the radio ratings… and says she was warned not to look at the numbers
Erin Molan forms a third of 2Day FM’s newest breakfast show, The 2Day FM Morning Crew with Hughesy, Ed and Erin.
And despite disastrous ratings for the show, Erin insists she’s confident things will change eventually.
“We are not concerned on any level,” the 38-year-old told the Daily Telegram.
‘The numbers aren’t there at the moment’: Erin Molan admits the poor ratings for her new radio show, The 2Day FM Morning Crew starring Hughesy, Ed and Erin
“We will destroy the next few studies, we have no doubt about that, but this is the long haul,” she continued.
“This is going to take a long time. While the numbers aren’t there at the moment, we’re absolutely confident they will be.”
Erin also revealed that she was warned not to even look at the ratings for the first 18 months.
In November, it was announced that Ed Kavalee and Dave Hughes would be moving from their afternoon run on 2Day FM to host the breakfast show.
“We’re going to bust the next few surveys, there’s no doubt about that, but this is taking the long haul,” she said.
Erin was announced as their co-host after parting ways with Nine Radio.
“It’s a huge honor to trust this role and I can’t wait to embark on this new adventure with two of Australia’s comedic greats,” she said at the time.
Since its launch six months ago, the breakfast show has continued to decline in ratings.
It went from a 4.1 in the first survey to a 3.8 and recently dropped to a 3.3.
Team: In November, it was announced that Ed Kavalee and Dave Hughes would be moving from their afternoon run on 2Day FM to host the breakfast show
Despite the disastrous ratings, Dave Cameron, Chief Content Officer of Southern Cross Austereo, recently told news.com.au he’s not worried about the numbers.
“We know it will take persistence and patience to break through into the very stable Sydney market with long-lasting heritage shows,” he said.
‘That is only possible by putting on a great show for the long term. We now have that and we are absolutely committed to it.’
He added: “In radio it will always be more difficult to build a show rather than buy one, but we are here with this team for the long haul.”
Flop: Since its launch six months ago, the breakfast show has continued to fall in ratings