Volkswagen has announced that it will complete the production of its iconic "Beetle" cars in 2019, after adding a couple of final editions of the insect-inspired vehicles.
The move comes as Volkswagen emphasizes electric cars and larger family-oriented vehicles, said Volkswagen Group of America CEO Hinrich Woebcken.
But Woebcken opened the door to the reactivation of the model at some point, alluding to the 2017 decision of the company to unveil a renewed Volkswagen Bus as a possible template.
"Never say never," he said in a statement.
The company said that Volkswagen planned to offer the two models of the final edition in both coupe and convertible.
The cars will include winks to previous versions and will be priced at $ 23,045 or more.
"The loss of the beetle after three generations, for almost seven decades, will evoke a lot of emotions from the many devoted Beetle fans," said Woebcken.
The sedans made their debut in the United States in the 1950s and became popular with Disney's 1968 movie "The Love Bug."
Sales in the United States ceased in 1979, but the vehicle continued to be manufactured in Mexico and Brazil, according to Car and Driver. VW revived the "New Beetle" in the United States 1997.
However, the history of the vehicle dates back to the Nazi era, first developed by Ferdinand Porsche with the support of Adolf Hitler.