Harry Potter star Emma Watson and her brother Alex have taken the spirits world by storm with their luxury gin brand, Renais.
After a successful UK debut last year, Geneva Renais It’s now available in the US, reaching over 40 states and finally accessible to Australian fans.
Over the weekend, the Watsons celebrated their official US launch with an extended campaign for Renais, which Emma herself directed and styled.
Taking to Instagram on Saturday, she shared the exciting news with her 74.6 million followers, giving them a look at the brand’s inception, backstory and core values through an intimate and light-hearted film.
The campaign was a family affair, self-produced without the involvement of any advertising agency.
Australians looking to get their hands on gin can currently only do so online via United Wineries, Master of the Mute either Vinotopia.
“I’m so proud to share my director’s commercial for @renaisspirits to celebrate our trip to the US,” Watson wrote in her Instagram post.
“The United States has been my second home since I first went to Brown in Rhode Island, so I am very excited to be able to take Renais abroad and back home. Doing this with friends and family has been one of the most rewarding and creative experiences I have ever had.
Harry Potter star Emma Watson and her brother Alex have taken the spirits world by storm with their luxury gin brand, Renais. They are pictured here
After a successful debut in the UK last year, Renais Gin is now available in the United States, reaching over 40 states and finally accessible to Australian fans.
The Watson brothers created Renais Gin in July last year after being inspired by their family’s rich history in winemaking.
More than three decades ago, his father, Chris Watson, planted the family vineyards in Chablis, France.
Renais reportedly reflects the traditions and craftsmanship of northern France by boasting a complex yet smooth palate.
Made from reclaimed French wine grapes and natural botanicals, it is also sustainably distilled.
Renais Gin has already made its mark in the UK, Italy and Germany, selling over 10,000 bottles.
Australians hoping to get their hands on the gin can currently only do so online through United Cellars, Master of Molt or Winetopia.
In July last year, the iconic duo joined forces to launch the gin brand that is inspired by their family trips to the vineyards in France during their childhood.
Emma previously expressed her pride in this family project, highlighting the importance of the Chablis region in her upbringing and the joy of collaborating with her brother Alex.
“For me, Renais is a family project. Not only does the Chablis region bring back very special memories from my childhood, but I have also loved having the opportunity to create something with my brother Alex,” he shared in a statement.
Emma has spoken glowingly of her close relationship with her brother, crediting him with helping her “discover that the most challenging things, over time, are incredibly fun.”
Emma previously expressed her pride in this family project, highlighting the importance of the Chablis region in her education and the joy of collaborating with her brother Alex.