Emma Raducanu stuns in Evian’s new Mountain of Youth campaign ahead of her return to Wimbledon after describing 2024 as a “new beginning”.
The former US Open champion, 21, posed in tennis white, showing off her pins in a light skirt while holding a racket, before playing a round with new ambassador Frances Tiafoe, 26.
She later swapped her pink socks for a pair of fluffy bear paws, embracing the mystical land of Evian, as she continues to work with the water brand after signing with them two years ago.
The Mountain of Youth campaign celebrates Evian’s heritage from the French Alps, where they have sourced their mountain-brewed mineral water for 15 years.
Emma’s collaborative work with Evian came after she became the hottest property in British sport, winning the US Open in 2021 and signing lucrative deals with the likes of Nike and Christian Dior.
Emma Raducanu stuns in new Evian Mountain of Youth campaign ahead of Wimbledon return after describing 2024 as a ‘new beginning’
The former US Open champion posed in her white tennis gear, showing off her pins in a light skirt while holding a racket, before playing a round with new ambassador Frances Tiafoe.
She later swapped her pink socks for a pair of fluffy bear paws, embracing the mystical land of Evian, as she continues to work with the water brand after signing with them two years ago.
Emma’s collaborative work with Evian came after she became the hottest property in British sport, winning the US Open in 2021 and signing lucrative deals with the likes of Nike and Dior.
Emma had spent 2023 recovering from various ankle and wrist illnesses and injuries, but returned to the court this year, competing at the Australian Open in January and a month later at the Qatar Open.
She previously described the pressures winning the US Open had placed on her future, even admitting that she sometimes regretted winning the champion title at such a young age.
The tennis ace said: “What I’ve realized over the last two years, the tour and everything that comes with it, is that it’s not a very nice, trustworthy and safe space” before adding: “Sometimes I think to myself inside I wish I had never won the US Open.
But since undergoing surgery and spending nine months off the court, Emma said in February that time gave her a chance to reflect on tennis and why she dedicated her life to the sport.
She also said the space had allowed her to feel competitive again and teased that her future contenders might be in trouble.
Emma said: “It gave me time to reset and reflect on why I do tennis, why I play, what I enjoy about it and then it really gave me time to miss it and get hungry again.” And I think when I’m hungry it’s… yeah, it’s quite dangerous.’
As she looks ahead to the new season, Emma has joined forces with American professional Frances Tiafoe, star of Netflix tennis series Break Point, to promote Evian’s latest campaign.
Frances is dating fellow tennis star Ayan Broomfield, 26, and the pair are often photographed together at high-profile events.
As she looks ahead to the new season, Emma has joined forces with American professional Frances Tiafoe, star of Netflix tennis series Break Point, to promote Evian’s latest campaign.
Stan Wawrinka also appears alongside Frances and French golf champion Celine Boutier.
Frances is dating fellow tennis star Ayan Broomfield, and the pair are regularly photographed together at high-profile events.
In Evian’s new campaign, the brand revives its Live Young slogan, which has previously seen a host of celebrities pose alongside baby versions of themselves.
Through the power of hydration, Evian encourages “well-being” and its consumer to feel more “cheerful”, with a youthful mindset.
- evian brings the mystical ‘Mountain of Youth’ to life in a new campaign starring sports stars and evian global brand ambassadors Emma Raducanu and Stan Wawrinka, along with newly hired ambassadors Frances Tiafoe and French golf champion Céline Boutier .