Alexa Chung joined fellow models Adwoa Aboah and Emily Ratajkowski at the launch event for Victoria Beckham’s Mango clothing collection in Spain on Tuesday night.
The fashion designer, 50, just finished celebrating one of her biggest birthdays, but showed no signs of slowing down after flying to Barcelona to launch her new collaboration with Spanish brand Mango.
His first foray onto the high street, the new collection is priced at just a tenth of the price of Beckham’s own brand after he was said to want to be “more identifiable”.
A sheer black silk dress is priced at £210 and a white suit jacket is priced at £180. She has also launched a range of accessories including £120 leather sandals, £140 high heels and a £60 bag.
During the celebration evening, Alexa, 40, put on a long-legged display in a sexy white silk ensemble as she shared a glimpse of herself getting ready for the party held near Girona on the Costa Brava.
Alexa Chung (pictured) joined fellow models Adwoa Aboah and Emily Ratajkowski at the launch event for Victoria Beckham’s Mango clothing collection in Spain on Tuesday night.
She enjoyed an elegant dinner at the event and shared a video on her story of Emily and Adwoa sitting at the table in front of her, who looked dapper in suits.
The prices of the new Victoria Beckham Mango collection
She paired the skimpy ensemble with a sleek black jacket, sheer stockings and stilettos to add to her height.
Alexa wrote the caption while getting glammed up for a night out: ‘Boop! Already in my set. The early bird gets the collection @victorisbeckham @mango…’
After arriving at the event, she posed next to some mannequins wearing some pieces from the collection that was launched on Tuesday.
After enjoying a fancy dinner and sharing a video on her story of Emily and Adwoa, sitting at the table across from her, they both looked dapper in suits.
Earlier that same day, Victoria arrived in Girona on a private jet as she prepared to head to the event at the day of the launch of his new clothing collaboration with the Spanish brand Mango.
He dressed casually in all black as he disembarked from the plane and headed to the airport, with an attendant carrying crutches for him as he continues to recover from a broken foot.
His team was seen leaving the plane with several bags of clothes ahead of the important night.
The Spice Girl is focusing on her collaboration with Mango, her first foray into the affordable market.
Her signature slip dresses, knitwear and tailoring have been recreated at a more affordable price, compared to the £90 she charges for a T-shirt from her eponymous brand, which launched in 2008.
The beauty, 40, put on a long-legged display in a sexy white silk ensemble as she shared a glimpse getting ready for the party held near Girona on the Costa Brava.
She paired the skimpy ensemble with a sleek black jacket, sheer stockings and stilettos to increase her height.
After arriving at the event, she posed next to some mannequins wearing some pieces from the collection that was launched on Tuesday.
She put on a confident display in the leggy outfit as she posed up a storm for her Instagram content.
Emily was wearing a stylish black jacket while Adwoa smiled next to her.
She showed off the stunning stage lit with dozens of candles as guests enjoyed food and drinks.
The Spice Girl is focusing on her collaboration with Mango, her first foray into the affordable market.
Victoria revealed in an interview with WWD that she had decided to work with Mango to “speak to a broader audience in a way that feels relevant to my brand and preserves my aesthetic and DNA.”
And in an interview with Fashion Last week he insisted that he had not compromised on quality, promising that “when you invest in one of these pieces, you won’t just wear them for a season, they will be pieces that you will keep in your wardrobe and wear for a long time.” and again.’
Victoria called the collection “timeless” and gushed, “I think people will be very surprised at how strong the fashion message is in each garment.”
Fans were quick to share their excitement about the collection, with many claiming on Victoria’s Instagram post that they had already purchased a few items.
“I love the whole collection, I just placed my order,” one person commented.
Another said: ‘It’s absolutely stunning, the dresses are so feminine and elegant, I just received one!’
And industry experts agree that moving to the high street is exactly what designers like Victoria should be focusing on.
speaking to Harper’s Bazaar This week, Dr Bethan Alexander, professor of fashion marketing and retail at London College of Fashion’s Fashion Business School, said there are huge benefits for both designers and high street stores.
“Collaboration between designers is a viable opportunity to increase market share while designers maintain their position in the market,” he explained.
‘The luxury market is currently facing unprecedented challenges, which is why it is especially important. Maintaining sales is difficult, but the quick and relatively easy cash injection through partnerships is attractive.’
Victoria revealed in an interview that she had decided to work with Mango to “speak to a broader audience in a way that was relevant to my brand and retained my aesthetic and my DNA” (seen at Paris Fashion Week last year) .
This coat retails for £300 and is part of the new high street collection.
This white suit costs £295 for the jacket and trousers together.
This pretty white crochet dress sells for £115.
Last weekend the Spice Girl celebrated her 50th birthday with her family and friends in the south of France and London.
Husband David Beckham, 48, took Victoria, their four children and parents to France on Thursday for dinner at the famous La Colombe d’Or.
And on Saturday she partied the night away with her famous pals, including Tom Cruise, 61, and the rest of her fellow Spice Girls as they gathered at London’s private club Oswald’s to celebrate.
The Mail on Sunday revealed Victoria was called “the mother of all comebacks” after fashion group Matches collapsed.
Victoria’s team at her own brand demanded that the online retailer return all the summer stock she sent them in March, only to discover days later that the business had collapsed.
Victoria Beckham X Mango will be available to purchase from April 23 on Mango.com.